Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. In other martech company earning news: Zeta Global reported $228 million in quarterly revenue, a 33% year-over-year increase. The DAP figure is the number of people accessing any one of its apps.

Retail 117

Retail Impressions MarTech Media 117

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion potential impressions, according to Sprout Social.

eCommerce 124

eCommerce Retail Conversion Rate Electronics 124

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. Processing.

Marketing 117

Marketing Retail Impressions MarTech 117

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 122

Marketing Machine Learning Retail ROI 122

Martech

MAY 8, 2025

Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Martech integration is not a technical problem. A clothing retailer spent 18 months connecting their website to their store systems.

MarTech 105

MarTech Healthcare eCommerce Retail 105

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Ensure agreements include provisions for quality assurance.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 127

Retail Media Cookies GDPR 127

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 98

MarTech eCommerce CPM Banner 98

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 98

Retail Cookies Agency ROI 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 116

Retail Media ROI Impressions 116

Martech Series

JANUARY 16, 2023

Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their partnership. Lucidworks combined its Fusion technology with Google Cloud’s Retail Search (GCRS) solution to deliver an elevated online product discovery experience.

Retail 98

Retail eCommerce MarTech Conversion 98

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

OCTOBER 13, 2022

Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers. That’s where the real value in retailers’ first-party data can be found.

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. The solution is also able to process 5.5

Machine Learning 105

Machine Learning Retail Media A/B Testing 105

Martech Series

DECEMBER 6, 2022

This is game-changing in aiding our expansion into Microsoft Azure, and for our team’s longstanding commitment and ability to deliver actionable insights and new data-driven solutions more efficiently to our CPG, retail, and agency partners,” said Michael Bailey, EVP and CTO at Catalina.

Retail 98

Retail Agency Impressions MarTech 98

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. Key findings include: At-Risk Buyers and Lost Buyers represent a massive opportunity to retailers. Based on Insights from Over 35.5 The new report, based on over 35.5

Retail 98

Retail eCommerce Conversion Rate Conversion 98

Martech

JANUARY 22, 2025

Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Additionally, it sells into other non-Amazon inventory. Walmart Sponsored Products. Processing.

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Get MarTech! Why we care.

Retail 98

Retail Media eCommerce Food 98

Martech

JULY 16, 2024

But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands — any brand that has consumers at the heart of everything they do.” Are you getting the most from your stack?

Food 108

Food Entertainment MarTech Impressions 108

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 96

Manufacturing Retail Machine Learning MarTech 96

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech.

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Volta Inc. ,

Impressions 75

Impressions Media Advertising Retargeting 75

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). This isn’t just a “check-in now and then” thing.

MarTech 94

MarTech Fashion Communications Retail 94

Martech

JANUARY 10, 2025

Instead, these are five categories of subject lines that come from everyday retail brands. ” It’s a common retail tactic that toes the line of propriety. 2 above, it give you the impression that you’re peeking into a great deal that you’re not entitled to, so of course you’re going to jump on it, right?

Shipping 133

Shipping Fashion Conversion Retail 133

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 98

Impressions Retail Machine Learning Audience 98

Martech

MARCH 31, 2025

Luxury retailer Net-a-Porter offers VIP customers the ability to revisit their first order in a sleek, digital style memory scrapbook, spotlighting their first order with tailored outfit ideas. Or think about an emotion connection score, a memory retention index or a lasting impression score.

Pop-Up 122

Pop-Up Shipping Banner Impressions 122

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

Machine Learning 116

Machine Learning Impressions Retail Communications 116

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. The brand’s trust score spiked globally and earned media reached over a billion impressions in days. The result?

Machine Learning 102

Machine Learning Impressions MarTech Media 102

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Get MarTech! appeared first on MarTech. Cloud data platforms like Snowflake and Oracle have also announced their support. Why we care.

Non-Profit 122

Non-Profit CPA Impressions Cookies 122

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 105

Data Management Platform Impressions Conversion Rate eCommerce 105

Martech

DECEMBER 21, 2021

One Door provides engagement solutions for retailers , including Best Buy and T-Mobile. Creative has to be rotated more frequently, and one way that we do that is we use the dashboard to look at the impressions,” said Kuperstein. “So Watch the full presentation from the MarTech conference here (free registration required).

Impressions 117

Impressions MarTech Retail Audience 117

Martech Series

JANUARY 16, 2023

“Shoppers expect to receive a positive first impression when interacting with a brand. Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”.

Retail 98

Retail Electronics Impressions MarTech 98

Martech Series

JANUARY 24, 2023

Nearly 100% of shoppers say that the search bar is important to their online experience; 40% of people get a negative impression of a retailer if search results aren’t relevant Lucidworks , the leading search solutions provider, shared results from a survey of consumers in the U.S. regarding their online shopping habits.

eCommerce 98

eCommerce Retail Impressions MarTech 98

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 115

Retail Electronics Agency Media 115

Martech

APRIL 10, 2025

You lose ad impressions and revenue when AI answers a potential visitor’s question without directing them to your site. For retailers whether online or brick-and-mortar the impact of AI is more nuanced. For ecommerce retailers, the impact depends on how users search. AI has simply become a lead generator for you.

SEO 134

SEO Pop-Up Conversion Rate Retail 134

Martech

NOVEMBER 15, 2024

Once, in my retail email career, my boss caught me off guard with a metrics question during a meeting at the height of the holiday season. These short, focused catch-up meetings were a holiday season fixture in my retail days, too. In my work for a global big-box retailer, our holiday email program was insane. What went well?

Marketing 133

Marketing Retail Communications Impressions 133

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers.

eCommerce 95

eCommerce Media ROI Retail 95