Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

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Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 135

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Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 132

Marketing ROI MarTech Impressions 132

Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. Dig deeper: Why does everyone seem to be re-thinking B2B marketing?

Marketing 125

Marketing Impressions Education MarTech 125

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

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A/B Testing Marketing Pop-Up Conversion Rate 137

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Processing.

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Marketing Retail Impressions Media 122

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

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Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Marketing, product development, IT, data science and HR are five examples. headwinds and tailwinds).

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Marketing Machine Learning Finance Communications 122

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

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Marketing Communications MarTech ROI 123

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

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Marketing Brand Awareness Machine Learning GDPR 119

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.

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Marketing SEO ROI Brand Awareness 127

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

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Marketing Brand Awareness ROI Retargeting 125

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

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Marketing Demand Side Platform Audience Impressions 124

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

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Marketing Food Impressions Conversion 135

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

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Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. We consented to the devaluation of B2B marketing I’m not saying ROI isn’t essential; it is. Our display ads created #X MQLs.

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Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

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Click Through Rate Conversion Rate Impressions Communications 115

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Registration required) The post Second quarter saw slowing ad spend on most platforms appeared first on MarTech.

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CPM CPC Click Through Rate Impressions 125

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value. Processing.

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Martech

SEPTEMBER 10, 2024

The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

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Impressions Retail ROI MarTech 116

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. The average price per ad was also up 10%. Processing.

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Retail Impressions MarTech Media 122

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Influencer marketing. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. Digital out-of-home (DOOH). Processing.

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Media Impressions Audience Conversion 130

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

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Retargeting Ad Targeting Manufacturing Communications 131

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 92

Machine Learning Marketing Brand Lift Click Through Rate 92

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 127

Marketing Finance Conversion Communications 127

Martech

JANUARY 10, 2025

Assistance for marketers in creating and optimizing loyalty promotions with conversational prompts. It was impressive. The post Salesforce launches Agentforce for Retail appeared first on MarTech. Automated scheduling with real-time availability updates aimed at field services like deliveries, installations and consultations.

Retail 131

Retail Shipping Conversion Impressions 131

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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ROI MarTech Marketing Agency 131

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

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MarTech Marketing Impressions Audience 126

Martech

AUGUST 12, 2024

If only marketers could explore inside the minds of consumers, we might know what they really want. Power of personalization Leveraging data for personalization: Discover how the depth and breadth of your data can enhance AI-driven marketing. The post Consumers share what they want from brands appeared first on MarTech.

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Cookies Impressions Communications MarTech 125

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

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Marketing Conversion Rate Click Through Rate Impressions 70

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. There will be a big market for solutions to this growing Big Ops “visibility gap.”

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MarTech Marketing Machine Learning Impressions 132

Martech

SEPTEMBER 19, 2024

A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. of marketers who report using AI , 44.4% Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out.

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Audience Marketing Impressions Communications 137

Martech

OCTOBER 25, 2023

Get MarTech! Get MarTech! The post PSA campaign gets impressive results from new adtech appeared first on MarTech. GumGum’s clients include Nestle, KFC, Vodafone and BMW. In your inbox. Business email address Subscribe Processing. In your inbox. Business email address Subscribe Processing.

Impressions 120

Impressions Non-Profit CPM MarTech 120

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech!

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MarTech eCommerce SEO Impressions 125

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

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