Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning 98

Machine Learning Manufacturing Marketing Media 98

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Experiential marketing, which involves creating memorable and interactive experiences, enhances brand engagement and leaves a lasting impression on consumers. Processing.

Marketing 115

Marketing Brand Awareness Machine Learning GDPR 115

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared first on MarTech. The full report can be found here. Registration required) Email: Business email address Sign me up!

Machine Learning 89

Machine Learning Marketing Brand Lift Click Through Rate 89

Martech

NOVEMBER 7, 2024

This process involves using machine learning models to analyze thousands of data points, which help marketers predict which accounts are showing buying signals and are ready to be targeted. B2B CMOs are making up for lost time as they pioneer innovative uses of data and martech to deliver faster and more measurable growth.

Machine Learning 130

Machine Learning Marketing Agency MarTech 130

Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6 Generative AI Company Analyzes 21.6

Machine Learning 116

Machine Learning Impressions Retail Communications 116

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 132

MarTech Marketing Machine Learning Impressions 132

Martech

JULY 25, 2024

It’s a phygital world The term “phygital” may not be quite as familiar as “machine learning” or “the cloud,” but it has been around a while. The European Parliament was one of our most impressive projects. ” Finally, there is an “interiors in motion” business.

Agency 119

Agency Fashion eCommerce Communications 119

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. Specifics: Tone: Semi-casual Content: High-level insights about AI and marketing Keywords: AI Content Marketing, Machine Learning The goal is to make the posts engaging and enjoyable while being informative. The GPT knows a lot about AI.

SEO 130

SEO Education Audience Machine Learning 130

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Your brand’s reputation is now a machine-learned output AI doesn’t hallucinate. It’s leadership.

Machine Learning 103

Machine Learning Impressions MarTech Media 103

Martech Series

NOVEMBER 14, 2022

In her new role, Saxena is responsible for leading NextRoll’s next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. By tapping into our core machine learning and data capabilities, we are solving critical challenges for our customers.

Machine Learning 97

Machine Learning eCommerce MarTech Impressions 97

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Machine Learning Expansion: AdTheorent identifies commonalities in the data using machine learning and identifies other important attributes to grow the addressable ML-informed audience in real time.

Audience 98

Audience Machine Learning Impressions Finance 98

Martech

APRIL 4, 2024

It’s in the most impressive startup mode ever seen with investors lining up to throw money at it. And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! “$416.45

MarTech 84

MarTech SEO Machine Learning Impressions 84

Martech

OCTOBER 27, 2022

The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page. Get MarTech! The other changes represent big adds to an already impressive product. The post Google rolls out new features for GA4 appeared first on MarTech.

Machine Learning 119

Machine Learning Cookies Impressions MarTech 119

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Martech Series

NOVEMBER 9, 2022

The deep tech company’s Machine Learning driven platform is the fastest way to create limitless AI-driven experiences. Anything World, the platform for developing interactive 3D experiences through the power of Machine Learning announces today that $7.5 At Acrew, we were impressed by the team and the vision.

Machine Learning 96

Machine Learning MarTech Impressions Marketing 96

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Ad Exchange 98

Ad Exchange Machine Learning Brand Lift Impressions 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. ” Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. Performance Focused.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech Series

NOVEMBER 15, 2022

” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). “AI and machine learning applications fuel sustainable advancements like autonomous cars and intelligent manufacturing. However, these workloads demand massive volumes of data and computing power.

Machine Learning 98

Machine Learning Manufacturing MarTech Impressions 98

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Marketing 136

Marketing ROI Machine Learning Education 136

Martech Series

NOVEMBER 23, 2022

These solutions help improve the guest experience and leave a lasting brand impression on customers. According to Linda Rosanio, VSBLTY cofounder and CCO, the company’s technology measures media impressions directly at the point of sale and validates them to deliver impactful customer experiences.

Impressions 98

Impressions Retail Machine Learning Audience 98

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

Machine Learning 98

Machine Learning Ad Tech Impressions MarTech 98

Martech Series

SEPTEMBER 15, 2022

Each woman nominated for an ISG Woman in Digital Award has made outstanding, impressive contributions to the digital world,” said Lois Coatney, partner and president, ISG, and executive sponsor of the ISG Women in Digital program. “It Honorable Mention: Roshanak Houmanfar, vice president, machine learning products, integrate.ai.

Machine Learning 98

Machine Learning Impressions MarTech Marketing 98

Martech

JANUARY 31, 2024

Many marketers are upgrading predictive modeling with generative AI and machine learning, reflecting the industry’s trend. For example, predictive modeling based on statistical principles don’t require machine learning. Get MarTech! channels or messaging) to optimize outreach. In your inbox.

Marketing 135

Marketing Machine Learning Audience Agency 135

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. The post LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair appeared first on MarTech Series.

Machine Learning 98

Machine Learning Impressions MarTech Banner 98

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. We knew this was going to be a balancing act: Get real feedback at scale versus the shampoo slogan, “You only get one chance to make a first impression.” Get MarTech!

Impressions 131

Impressions Machine Learning MarTech Conversion 131

Martech Series

NOVEMBER 18, 2022

With close to 10 billion monthly impressions, Browsi has established itself as the leading AI-driven company to empower publishers and content creators to gain control of their digital real estate. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Real Estate 98

Real Estate Machine Learning MarTech Impressions 98

Martech Series

JUNE 29, 2022

Customers can integrate Platform-as-a-Service into their supply chain with industry-leading artificial intelligence (AI) and machine learning (ML) capabilities, prescriptive recommendations, a single data model, and workflow-driven user experiences.

Manufacturing 96

Manufacturing Retail Machine Learning MarTech 96

Martech Series

JANUARY 19, 2023

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack “Publishers who run their own prebid will understand and appreciate how easy it is to plug into our demand and will quickly experience the revenue effectiveness we’re driving for our publisher partners,” said Stephen Johnston, Jr.,

Header Bidding 98

Header Bidding Machine Learning Ad Exchange MarTech 98

Martech

JULY 21, 2022

Ensuring you’re not wasting a single ad dollar, impression or website visit should be your north star right now. Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience.

Machine Learning 125

Machine Learning Conversion A/B Testing Audience 125

Martech Series

JULY 8, 2022

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality. ” Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

Marketing 119

Marketing AutoMobile Machine Learning Manufacturing 119

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table. Global spending on email software is expected to climb from $4.5

Marketing 142

Marketing Machine Learning Communications ROI 142

Martech Series

AUGUST 9, 2022

And the company has impressive reference implementations with prestigious institutions such as the Mayo Clinic.”. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl.

Machine Learning 98

Machine Learning MarTech Impressions Marketing 98

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. It identifies the value an impression will bring before bidding on any inventory. The post 3 ways to boost digital marketing ROI while reducing carbon footprint appeared first on MarTech.

ROI 125

ROI Machine Learning Marketing Audience 125