Martech Series

JULY 8, 2022

The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing 95

Marketing Machine Learning SEO MarTech 95

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. ” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. . Source: Nina Butler. ” asked Butler.

Marketing 110

Marketing Machine Learning MarTech Audience 110

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. In-car tablets are available in 12 markets.

Machine Learning 89

Machine Learning Brand Lift Real Estate eCommerce 89

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” Get MarTech! The other changes represent big adds to an already impressive product.

Machine Learning 107

Machine Learning Cookies Impressions MarTech 107

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 114

Machine Learning Shipping MarTech Impressions 114

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

FEBRUARY 24, 2023

This approach can be particularly useful for companies operating in dynamic markets. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. This enhances brand impression and consumer loyalty.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech Series

OCTOBER 4, 2022

“LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger. These solutions help improve the guest experience and leave a lasting brand impression on customers. VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Impressions 106

Impressions Machine Learning Conversion Rate Conversion 106

Martech Series

JANUARY 19, 2023

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack “Publishers who run their own prebid will understand and appreciate how easy it is to plug into our demand and will quickly experience the revenue effectiveness we’re driving for our publisher partners,” said Stephen Johnston, Jr.,

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

Martech Series

SEPTEMBER 15, 2022

“Each woman nominated for an ISG Woman in Digital Award has made outstanding, impressive contributions to the digital world,” said Lois Coatney, partner and president, ISG, and executive sponsor of the ISG Women in Digital program. “It Marketing Technology News: DataCore Partners With Symply on Groundbreaking Media Archive Appliance.

Machine Learning 81

Machine Learning Impressions MarTech Marketing 81

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. We knew this was going to be a balancing act: Get real feedback at scale versus the shampoo slogan, “You only get one chance to make a first impression.” Get MarTech!

Impressions 121

Impressions Machine Learning MarTech Conversion 121

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Scale makes AI a great fit for ads. At least in theory.

Machine Learning 107

Machine Learning Finance Impressions Marketing 107

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech

JUNE 2, 2023

We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. Get MarTech! The post The pitfalls and practical realities of using generative AI in your analytics workflow appeared first on MarTech.

Machine Learning 94

Machine Learning Shipping Impressions MarTech 94

Martech Series

AUGUST 9, 2022

Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3. And the company has impressive reference implementations with prestigious institutions such as the Mayo Clinic.”. Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl.

Machine Learning 83

Machine Learning MarTech Impressions Marketing 83

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 122

Marketing SEO Audience Machine Learning 122

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Marketing Technology News: Building Brand Loyalty: Transparency in Marketing.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

DECEMBER 9, 2022

Marketing Technology News: The Algorand Foundation Appoints Anil Kakani as India Country Head. Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Project Management Institute.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech Series

JULY 18, 2022

Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows. Through its use of AI neural networks, machine learning and its proprietary evidence-based methods for collecting and interpreting large data, the company helps healthcare providers improve patient outcomes.

Healthcare 84

Healthcare Machine Learning Impressions MarTech 84

Martech

APRIL 13, 2023

His work also inspired others working the intersection of psychology and marketing, looking for ways to measure emotional response so they can sharpen their approach to consumers. Machine learning and AI modeling have been used by various businesses, all taking different approaches to the reading of emotions through human facial expressions.

Machine Learning 95

Machine Learning Impressions Brand Awareness MarTech 95

Martech Series

SEPTEMBER 16, 2022

” Marketing Technology News: MarTech Interview with Tom Libretto, Chief Marketing Officer at Workhuman. Bose – Marko Stamenovic , Principal Machine Learning Engineer: Panelist at Seeing is Believing, But Is Hearing session.

Machine Learning 82

Machine Learning Entertainment Impressions Retail 82

Martech Series

NOVEMBER 21, 2022

UK pioneer in using artificial intelligence (AI) to write software extends platform to increase speed, confidence and insight during development; AlbionVC leads funding round to target $40 billion market opportunity. Citi Markets uses its deep software expertise to move faster and be more competitive.

Machine Learning 69

Machine Learning Healthcare Impressions MarTech 69

Martech Series

JULY 6, 2022

Former Trade Desk CMO joins performance marketing firm’s talent-stacked Board of Directors to cement its leadership position on data and tech-enabled innovation that drives business growth for brands. She started her marketing career at the advertising agency Leo Burnett in Chicago. Vobejda earned her B.A.

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure. Marketing Technology News: ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global….

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Martech Series

OCTOBER 13, 2022

The company has also been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids. Over 1300 customers and all the leading industry analysts have recognized the capabilities of Insider as an undisputed market leader. Marketing Technology News: Zappi Recognized for Best-in-class Company Culture.

Machine Learning 80

Machine Learning Retail Impressions MarTech 80

Martech

AUGUST 11, 2021

The ability to capture and measure posts, comments, potential impressions, and net sentiment are the bare minimum. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. The goal is an accurate understanding of your share of voice within your market through competitor monitoring.

Media 132

Media Machine Learning Conversion Impressions 132

Martech Series

NOVEMBER 8, 2022

Marketing Technology News: MarTech Interview with Ray Zhou, co-founder and co-CEO at Affinity. ” Marketing Technology News: Using Decision-Driven Analytics to Maximize Ad Revenue. . ” Marketing Technology News: Using Decision-Driven Analytics to Maximize Ad Revenue. The Investment.

Machine Learning 78

Machine Learning ROI Impressions MarTech 78

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. “As Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52