Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Marketing Technology News: Cloudflare Wins CISA Contract for Registry and Authoritative Domain Name System (DNS) Services.

Audience 87

Audience Machine Learning Impressions Finance 87

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 78

Machine Learning Media Healthcare Impressions 78

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? AI and machine learning make all that possible. Companies using AI for marketing enjoy significant advantages over competitors that don’t.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. This allows publishers to sell their ad inventory at a fair market value while increasing competition and demand for their ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Martech Series

FEBRUARY 24, 2023

This approach can be particularly useful for companies operating in dynamic markets. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. This enhances brand impression and consumer loyalty.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing 100

Marketing Machine Learning SEO MarTech 100

Digiday

MARCH 19, 2024

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 77

Media Machine Learning Healthcare Impressions 77

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Scale makes AI a great fit for ads. At least in theory.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

JULY 8, 2022

The startup hub Born2Global Centre announced that the ‘AI data company’ AIMMO had participated in the Data + AI Summit 2022 and the ADAS & Autonomous Vehicle Technology Expo 2022 in a bid to gain a foothold in the global AI and data market.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech Series

MARCH 6, 2023

Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is generated by a machine learning algorithm tuned to proxy outcomes from brand lift to sales.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. In-car tablets are available in 12 markets.

Machine Learning 94

Machine Learning Brand Lift Real Estate eCommerce 94

All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

Electronics 98

Electronics Marketing Machine Learning Media 98

Ad Monsters

APRIL 5, 2024

The remaining 10% yields diminishing returns because many sites generate only a fraction of ad impressions. For instance, in a 44,000 Publisher campaign, 86% of ad impressions concentrate on just 3,000 sites, leaving the other 41,000 publishers with less than 15% combined impressions. Our PCI serves as a compliance score.

GDPR 98

GDPR Impressions Machine Learning Viewability 98

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. The static homepage is dead.

Impressions 114

Impressions Machine Learning Conversion Rate Conversion 114

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger. These solutions help improve the guest experience and leave a lasting brand impression on customers. VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. Marketing Technology News: Voxco Insights Launches Four New Features to Enhance Research Capabilities and Elevate CX.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

APRIL 28, 2022

. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Marketing 114

Marketing Machine Learning MarTech Audience 114

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” The other changes represent big adds to an already impressive product. An ongoing series.

Machine Learning 116

Machine Learning Cookies Impressions MarTech 116

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising 116

Advertising Marketing Ad Exchange Retail 116

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 128

Marketing SEO Audience Machine Learning 128

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Flashtalking by Mediaocean

DECEMBER 13, 2021

Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Martech Series

SEPTEMBER 15, 2022

“Each woman nominated for an ISG Woman in Digital Award has made outstanding, impressive contributions to the digital world,” said Lois Coatney, partner and president, ISG, and executive sponsor of the ISG Women in Digital program. “It Marketing Technology News: DataCore Partners With Symply on Groundbreaking Media Archive Appliance.

Machine Learning 81

Machine Learning Impressions MarTech Marketing 81

Martech

SEPTEMBER 25, 2023

There are a couple of things in particular I’d like to address, The first is that businesses’ impression of GA4 is heavily informed by when they started using it. We knew this was going to be a balancing act: Get real feedback at scale versus the shampoo slogan, “You only get one chance to make a first impression.”

Impressions 129

Impressions Machine Learning MarTech Conversion 129

Martech

MAY 13, 2024

’s Competition and Markets Authority. A: That 1% also has to be online at that given moment in time in order for you to deliver an impression and track whatever performance metric that you’re tracking. When you don’t have deterministic data, you have to fill the gaps with machine learning.

Advertising 104

Advertising Cookies Machine Learning Ad Server 104

Martech

JUNE 2, 2023

We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. This is incorrect.

Machine Learning 101

Machine Learning Shipping Impressions MarTech 101

Martech Series

OCTOBER 4, 2022

LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Machine Learning 123

Machine Learning Shipping MarTech Impressions 123

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Basis

DECEMBER 16, 2022

Paid Search and Machine Learning. One of the most recent enhancements is the power of machine learning through expanded bidding strategies, audience-based targeting, and responsive search ad formats. Impressions hold high value. For this reason, clicks hold more value than impressions.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Digital Remedy

APRIL 26, 2022

With a focus on designing customized, scalable solutions leveraging machine learning alongside human intelligence, Sotebeer has challenged the programmatic status quo through award-winning solutions that drive rapid results and revenue growth. .

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Martech Series

JANUARY 19, 2023

Marketing Technology News: MarTech Interview with Susan Beermann, CMO at Contentstack “Publishers who run their own prebid will understand and appreciate how easy it is to plug into our demand and will quickly experience the revenue effectiveness we’re driving for our publisher partners,” said Stephen Johnston, Jr.,

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97