Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 96

Advertising CPM Agency Ad Inventory 96

Digiday

APRIL 11, 2023

But this year the term seems to be taking on a different meaning as TV and streaming ad buyers and sellers head into the annual negotiation season, based on recent conversations with executives at TV networks and agencies. It’s not either-or,” said a second agency executive. “As All the pipes are connected.

Agency 67

Agency Affiliates Conversion Advertising 67

VideoWeek

AUGUST 18, 2022

The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning. The code also suggests that ad-supported subscribers will not be able to skip adverts, nor will they be able to operate playback controls during ad breaks. 13 Reasons Why.

Advertising 119

Advertising Agency Ad Tech 119

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

Geo targeting 104

Geo targeting Demand Side Platform Ad Tech Audience 104

illumin

JULY 8, 2019

Other brands like Hulu, New Balance, and even financial companies like Wells Fargo and Visa take a spot in the top 10. Take a look at some of the winning ads pre-World Cup tournament below as well as a Nike tribute to the winners: Nike. Topping the charts again is the “Hulu Has Live Sports” campaign. Qatar Airways.

Video Ads 72

Video Ads Pop-Up Agency Advertising 72

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.” The game is only the start.

MarTech 115

MarTech Audience Advertising Media 115

Digiday

JULY 25, 2022

A law passed in the Blockbuster era is posing a potential threat to today’s streaming ad market. The Video Privacy Protection Act has already been the basis for lawsuits filed against HBO Max and Hulu. Cases in point: HBO Max and Hulu have faced lawsuits alleging the streamers violated the VPPA.

Ad Tech 68

Ad Tech Advertising Audience Marketing 68

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

Advertising 68

Advertising Brand Awareness Brand Lift Agency 68

VideoWeek

FEBRUARY 9, 2023

American media giant NBCUniversal announced at its One23 developer conference that it will soon be launching Peacock Ad Manager, a self-serve buying platform for its Peacock streaming service developed in partnership with connected TV ad platform TVScientific.

ROI 52

ROI Agency Advertising Media 52

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 106

Ad Tech Media Agency Audience 106

Digiday

MARCH 16, 2023

Additionally, Panera is bringing its new look to digital ads and connected TV, more specifically on Hulu’s pause TV screen, which is an ad unit that will show up when you pause a video. This only shows up if you are a subscriber to Hulu with ads.

Fashion 71

Fashion Marketing Audience Food 71

Ad Monsters

DECEMBER 22, 2023

The iconic entertainment conglomerate prioritizes self-service automation to aid its agency and brand partners with transparency, accessibility, real-time measurement, and optimization. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands being first-time streaming advertisers.

Education 65

Education Audience Entertainment Impressions 65

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. Retail media is more and more being considered as just media,” he added.

Retail 113

Retail Retargeting Ad Inventory Media 113

Digiday

OCTOBER 5, 2022

To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. These ads do a good job at illustrating all the different occasions Fireball can be enjoyed and challenge the status quo.”.

Media 65

Media Agency Marketing Advertising 65

Digiday

FEBRUARY 21, 2023

This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. The tenor of this year’s upfront negotiations will likely sound like a broken record: Flexibility will be the chorus ad buyers sing.

Ad Inventory 67

Ad Inventory Demand Side Platform Agency Ad Tech 67

Digiday

FEBRUARY 28, 2023

Earnings season recap Apple’s ad sales hire, Netflix’s price cuts, advertisers’ upfronts approach and more Earnings recap The TV and streaming industry seemed to have settled into its corrective period during the fourth quarter of 2022, based on TV and streaming companies’ latest quarterly earnings reports. million Hulu: 48.0

Agency 67

Agency Fashion Advertising Ad Targeting 67

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. A group of agency and advertising partners received early access to InfillionX to test the full-funnel solution, with Horizon Media participating in the pilot.

Media 63

Media Rich Media Retargeting Ad Tech 63

Digiday

SEPTEMBER 28, 2022

That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways. One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty.

Agency 70

Agency Media Affiliates Finance 70

VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Digiday

DECEMBER 19, 2022

Entrepreneur and reality star Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim — a move made in partnership with technology company Flowcode that she hopes will help the six-month-old brand foster long-term relationships with consumers.

Pop-Up 87

Pop-Up GDPR Retargeting Fashion 87

Digiday

NOVEMBER 20, 2022

” Efforts reached a fever pitch back in October with Natalist’s “Always in Awe” campaign, which ran across streaming services like Hulu, NBC and Disney Entertainment (including Freeform, FX, ABC, Discovery, The CW and Tubi). “We knew from the beginning that we wanted to expand our channel mix,” she added.

Video Ads 64

Video Ads Brand Awareness Audience Entertainment 64

Digiday

OCTOBER 13, 2022

In less than a month, Netflix will officially debut its ad-supported tier, and on Thursday, the streaming service formally announced details of the ad product launching in the U.S. She added that the service has “nearly sold out all of our inventory for launch.”. The key details: Ad-supported tier will cost $6.99

CPM 70

CPM Viewability Advertising Ad Targeting 70

MNTN

MARCH 3, 2023

Spectrum Reaches for AI Last week, Spectrum’s ad sales business, Spectrum Reach, got into the AI game with a new “first-of-its-kind AI-powered platform” video production platform. According to Spectrum, the new platform personalizes ads by reviewing a business’ social footprint, including social media channels and online reviews.

Advertising 98

Advertising Ad Space Audience Marketing 98

Digital Remedy

JANUARY 11, 2023

Over the past decade, Netflix has been at the forefront of the streaming revolution, most notably for its perk trifecta of full-season TV drops, binge-worthy original series, and ad-free access to 17k+ titles—and counting. It’s no secret that co-CEO Reed Hastings has always remained adamant about keeping Netflix ad-free.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

VideoWeek

DECEMBER 15, 2023

In this week’s Week in Review: Vivendi is considering spinning off Havas, Channel 4 launches new streaming ad formats, and Netflix ad sales could reach $1 billion next year. Compared with regular ad breaks, the product is said to increase immediate brand recall by 73 percent.

Ad Tech 52

Ad Tech Media Agency Retail 52

MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. Power Break : Peacock’s Pause Ads, now upgraded with data-driven targeting. But the season doesn’t stop there.

Pop-Up 98

Pop-Up Ad Space Food Media 98

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Digiday

JANUARY 5, 2023

To do so, the company and its portfolio of brands are diversifying their media mix across several video ad platforms, especially streaming. When it comes to to social, Pepsi is leaning further into influencer marketing, working to “establish the necessary metrics to measure it against other platforms,” she added.

Video Ads 69

Video Ads ROI Cookies Media 69

Digiday

DECEMBER 8, 2022

It was one of 14 brands to land a spot on TikTok’s 2021 Culture Driver’s List, demonstrating the power of cultural relevance to catalyze business performance by driving a significant lift in ad recall and awareness. Giant Spoon was the agency behind the stunt, while Sky Elements provided the drones and Drone Dudes handled content capture.

Agency 69

Agency Media Marketing 69

Digiday

DECEMBER 5, 2022

Ask the major holding company media agency analysts — namely, GroupM and Magna — and they continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022 despite the fact that the long-term prognosis isn’t great. political ads), down from 8.4% it had forecast back in June. Color by numbers.

Media 68

Media Agency Advertising Retail 68

Martech

SEPTEMBER 7, 2022

Optimizing your digital marketing this way is a win/win, says Anastasia Leng, founder & CEO of Creative X, a global, integrated creative agency. “It She says making inaccessible ads is like putting up physical hurdles to get into a brick-and-mortar store. Different types of obstacles.

Non-Profit 110

Non-Profit Marketing MarTech Agency 110

Digiday

DECEMBER 15, 2022

So, to most efficiently reach their target audiences, marketers are thinking holistically about their CTV and linear ad spending as the new year approaches. However, because it is less targeted if advertisers are trying to reach a niche target audience, there are wasted ad views. based on figures from Statista.

Audience 65

Audience Advertising Agency Media 65

Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

Pop-Up 68

Pop-Up Banner Ad Inventory Entertainment 68

Digiday

OCTOBER 9, 2022

It comes as a shock to no one in the media agency world that change and transformation are happening faster and faster seemingly every year. It’s a main reason Digiday hosts a twice-yearly Media Buying Summit, to offer a forum for media agencies of all stripes and sizes to share their pain points and success stories around transformation.

Media 68

Media Real Estate Pop-Up Agency 68

VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business. The price is around half that of its current ad-free offering.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Digiday

NOVEMBER 20, 2022

What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. billion this year, and barely grow to $121.5

Media 66

Media Pop-Up Marketing Entertainment 66

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. What are CTV ads? Up until now, cable TV has been a major source of income for the entertainment industry, and that ad revenue needs to be recouped. But how did we get here? a quarter.

Advertising 52

Advertising Entertainment Audience Ad Tech 52