Martech

JANUARY 3, 2025

“For user conferences, typically, the client includes their finance team on calls,” Hentz said. The post How to maximize event ROI using smart budgeting appeared first on MarTech. Keys to success: alignment and early planning The most successful events start with strong alignment between stakeholders. Processing.

ROI 122

ROI Food Entertainment Finance 122

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 125

Marketing Finance Conversion Rate MarTech 125

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment. I knew he had it.

Marketing 110

Marketing Finance ROI Conversion 110

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Build a brand that fuels demand.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

ROI 126

ROI Marketing Click Through Rate Impressions 126

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

ROI 122

ROI Marketing Finance MarTech 122

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Your marketing team must understand how to drive business outcomes, not just operate software. Reality looks different. The hard truth?

MarTech 115

MarTech Finance Conversion Rate Conversion 115

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 113

Conversion Brand Awareness Click Through Rate ROI 113

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing 52

Marketing ROI Finance Media 52

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 126

Finance Marketing Communications MarTech 126

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. ” Get the daily newsletter digital marketers rely on. ‘Tell me what marketing campaigns I should do next year.’

Marketing 128

Marketing ROI Finance MarTech 128

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. What else delivers an ROI of $36 for every $1 spent, after all? Email marketing platforms and financial activity. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5

MarTech 117

MarTech Marketing Demand Side Platform Finance 117

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Lets use a marketing automation platform as an example. Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms.

SEO 114

SEO Education Conversion Rich Media 114

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 130

Marketing ROI A/B Testing Conversion 130

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. Click here for the full report (no registration required).

Marketing 142

Marketing SEO Finance Retail 142

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. LinkedIn’s new offerings will boost marketers’ and publishers’ abilities to reach new business heights. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 105

Marketing Data Management Platform Communications Finance 105

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing 117

Marketing Retargeting Finance Media 117

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

Marketing 129

Marketing Finance MarTech ROI 129

Martech Series

JULY 1, 2022

The brands failing to show up organically in search are falling behind in the market and could be losing millions in potential sales. For marketing strategies to be impactful, brands need to understand their customers’ needs throughout the buying process and provide helpful, relevant resources at every stage.

Marketing 106

Marketing SEO Mobile Search ROI 106

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Alternative financing. What is fintech marketing? Fintech marketing solutions can be defined as the totality of marketing techniques designed specifically for use by financial technology organizations.

Marketing 120

Marketing Affiliates Finance Education 120

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners.

Finance 119

Finance ROI Brand Awareness Marketing 119

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

MarTech 70

MarTech Finance ROI Marketing 70

Martech Series

NOVEMBER 21, 2022

How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight: _. Amperity Strengthens Leadership Team By Welcoming New Chief Marketing Officer and Chief People Officer. AI in Content Marketing.

Marketing 106

Marketing MarTech Finance Retail 106

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 124

Marketing A/B Testing Machine Learning Finance 124

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs. out of 5 stars.

Marketing 98

Marketing Communications Finance Cookies 98

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Agency 113

Agency Marketing Non-Profit SEO 113

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey gathered insights from nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more. Methodology.

Finance 98

Finance ROI MarTech Media 98

Martech Series

OCTOBER 25, 2022

Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. Despite the proliferation of social media tools, 4 out of 5 marketers would rather give up their social media presence than email. 25 and 26.

ROI 98

ROI Education Finance SEO 98

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Key customers include Integrate, TripActions and Okta.

Marketing 114

Marketing Machine Learning Cookies MarTech 114

Martech

JUNE 3, 2025

That’s precisely what AI did to Go-to-Market (GTM). The old GTM stance: Visibility, volume and velocity For the past two decades, GTM strategies have been built on this foundation: SEO and content marketing to dominate keywords. If something happened after marketing touched it, we claimed partial credit.

Finance 67

Finance SEO ROI Impressions 67

Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. Unfortunately, many marketing execs stumble here, insisting on having all the positive benefits of a model with none of the downsides. The Tradeoffs.

Marketing 124

Marketing MarTech Audience Shipping 124

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Finance 117

Finance Communications Conversion ROI 117

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content.

SEO 114

SEO Healthcare Finance ROI 114