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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV. Verified Visits.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In digital advertising, timing is especially important when it comes to retargeting. To avoid this horror, marketers should think through retargeting timeframe rules in relation to whatever product they’re running. If you’re advertising for a coffee brand, then sure: retargeting daily might make sense.

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Why Kim Kardashian is sold on QR codes for Skkn by Kim

Digiday

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. Working with Flowcode positions Skkn by Kim for connecting “with our consumers, driving purchases and measuring the impact of the campaign with real-time analytics,” Kardashian told Digiday.

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Revolutionize Your Supermarket Chain: Unleash the Power of Retail Media Networks

Advendio

A few ideas for such partners: Complimentary businesses, such as fashion stores, school supply stores, and gyms. Ads aren’t clickable here but are retargetable. Retarget viewers who’ve proven to be relevant by how they’ve interacted with your content and ads on other platforms.

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5 tips to improve Singles Day sales in SEA

InMobi

Focus on fashion: In most other regions, electronics sales dominate online sales. In SEA, however, the story is very different, with fashion leading the way, contributing a whopping 85% of total sales. The beauty category tops the chart at 54% with apparel, shoes and handbags following at 31%.

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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting  

Basis

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.

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Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

Digiday

Per Song, CPG, retail, fashion and sports clients are eager to buy up OOH. The interesting space probably is like the merging of the two–things like out of home [and] retargeting, where you retarget people that have physically driven past your board,” Chong said. And then good old fashioned events.