MNTN
JULY 21, 2022
Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV. Verified Visits.
Advendio
APRIL 4, 2023
A few ideas for such partners: Complimentary businesses, such as fashion stores, school supply stores, and gyms. Advertising supply-side platforms (SSPs), that sell advertising impressions. Ads aren’t clickable here but are retargetable. Retarget CTV viewers across the internet once they’ve shown interest in your CTV ads.
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Basis
JUNE 3, 2022
Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.
Digiday
NOVEMBER 15, 2022
The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign.
Single Grain
MAY 16, 2023
In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.
PrograMetrix
JULY 21, 2021
What's exciting for marketers today, though, is the sheer amount of intent data that's available online and the turnkey fashion with which marketers can apply intent data to improve advertising performance. An impressive 70% of B2B technology companies use intent data for prospecting purposes and 52% use it to target high-intent accounts.
Automatad Inc.
FEBRUARY 22, 2022
ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. The Trade Desk, which earned $1.2
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