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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Basis

In digital advertising, timing is especially important when it comes to retargeting. It’s a strategy that delivers strong results for awareness, site traffic, and conversion rates alike—but when done thoughtlessly, it can haunt consumers rather than reach them in the right moments.

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Why Facebook Clothing Ads Are a Must-Have for Fashion Brands

Single Grain

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

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How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

PrograMetrix

From Connected TV advertising to using direct calls-to-action (CTAs) like ' buy CBD today ', there are proven techniques that today’s forward-thinking CBD marketer can deploy to increase customer engagement, conversion rates, and ROI. Related: How to Build a Digital Marketing Plan for Cannabis or CBD. Native Advertising.

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What Is The Future Of Advertising In A Cookieless World?

Smart-Hub

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. But the industry must certainly move on, and advertisers must find a way to run cookieless targeting, cookieless retargeting, and cookieless attribution.

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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

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Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC

Single Grain

Dive Deeper: * The Difference Between Retargeting and Remarketing * 8 Enterprise PPC Automation Tools to Level Up Your Ads Budget and Resources Given the size and scope of enterprise campaigns, they tend to require more ad spend than local PPC.