MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

JULY 17, 2023

For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app. Continuously monitor campaign performance and key metrics such as click-through rates (CTR) and conversion rates.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 5, 2023

Dive Deeper: Why Facebook Clothing Ads Are a Must-Have for Fashion Brands 4) Instant Experience Ads While not its own ad format, Instant Experience Ads provide brands with added features that will elevate their advertising efforts. By making the buying process easier, you can increase conversion rates.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

NOVEMBER 28, 2023

One such company that has made AI the center of its value proposition is Google through its search generative experience (SGE): Over the last few years, their implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126