Adweek
JULY 2, 2024
Hasbro didn't just toy with the idea of Prime Video's new ad tier. An early adopter of Prime Video's ad-supported inventory, the toy and entertainment company has seen significant success in the first months of 2024, according to a new Amazon Ads blog.
illumin
FEBRUARY 10, 2021
Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […].
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VideoWeek
JANUARY 6, 2025
” A unified video ad product The announcement came during a rocky period for parent company Paramount, whose owner Shari Redstone eventually reached an agreement to sell the company – including Channel 5 – to US studio Skydance Media. . ” Follow VideoWeek on Twitter and LinkedIn.
Martech
OCTOBER 25, 2021
How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Just like they are surely clicking on the button to ask apps to track them.
MNTN
FEBRUARY 18, 2025
Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Minimum bit rate: 6 Mbps Creative Tips for Roku Advertising Ensure your brand is mentioned within the first three seconds of the video asset to ensure your audience knows what they are watching.
Martech
OCTOBER 22, 2021
He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.
Martech
SEPTEMBER 19, 2024
In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained. And one-third said they get annoyed weekly by these ads. Better service for advertisers.
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