InMobi

MAY 4, 2020

Video is the most preferred format on programmatic Video accounts for 40 percent of all programmatic ad spends in Southeast Asia. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Clearcode

MARCH 2, 2023

According to Nielsen research , 82% of global consumers played video games and watched video content during the height of the COVID-19 pandemic lockdowns. People were looking for ways to both entertain themselves and maintain their social connections and stay in touch with friends.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Pop-Up Agency Banner 69

Digiday

FEBRUARY 22, 2023

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S.

Conversion 89

Conversion Agency Fashion Retail 89

Basis

NOVEMBER 14, 2022

Content category : news, sports, entertainment, finance, etc. Once targeting parameters are in place, advertising platform features like real-time reporting allow marketers to use data to optimize tactics and minimize wasteful ad spend. Think about the last time you bought a product that you first saw in an ad.

Advertising 88

Advertising Retargeting Finance Banner 88

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad revenue from mobile games.

CPM 52

CPM Impressions CPC CPA 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Frequency describes the number of times people are exposed to an ad.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

OCTOBER 19, 2020

33% of consumers responded that an entertaining story or message makes the creative more memorable. 23% of consumers responded that they find the ad to be memorable when the brand is instantly recognizable. Interestingly enough, only 17% of consumers said that a lucrative offer makes the ad more appealing.

Retail 40

Retail Advertising Banner Cookies 40

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. outside of your home. Or that play above the pump at a gas station?

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

VideoWeek

AUGUST 12, 2022

The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Kargo Acquires Ziggeo in Online Video Push, read on VideoWeek. Ad of the Week.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Basis

APRIL 24, 2023

Let’s start by defining the baseline of traditional out-of-home advertising, which is essentially any ad you might see (you guessed it!) Common examples include billboards, ads on public transit, signs at a sporting event, or banners at the airport. outside of your home. Or that play above the pump at a gas station?

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

InMobi

SEPTEMBER 7, 2016

In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Brid.tv

DECEMBER 28, 2022

For instance, rewarded video ads are great for mobile games, but not so much for, let’s say, weather apps. Let’s take a look at the most popular ad formats for apps. For instance, subscription models are the best choice for entertainment apps such as OTT streaming services. What Type of App Do You Have?

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

InMobi

MAY 21, 2019

In 2022, less than 25 percent of all ad spending will be devoted to TV, while close to 48 percent will go towards mobile. Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 2, 2021

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x above average.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Brid.tv

JANUARY 9, 2023

The online video industry is booming. Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. And much of this boom is the result of the convenience of VOD, i.e., video on demand. Today, we’re diving deep into the world of on-demand video content.

Audience 52

Audience Education Video Ads Ad Server 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Single Grain

AUGUST 3, 2023

Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides. For example, some display ads worsen the user experience and result in “ banner blindness.”

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

MAY 26, 2023

Make sure that your mobile site is not slow even if you load in your ad codes. Make sure that if you are working with video ads, the sound is switched off by default. Test, test, and TEST different ad formats What works for one type of website may not necessarily work for another.

Mobile Ads 86

Mobile Ads Banner Entertainment Video Ads 86

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Single Grain

SEPTEMBER 13, 2019

They discovered the following: 87% use video in their marketing strategy. 83% of marketers claimed to have gotten a good ROI from video. 94% of video marketers say video has helped increase user understanding of their product or service. 84% of marketers say video has helped them increase traffic to their website.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Clearcode

FEBRUARY 25, 2022

The organization’s purpose is to deliver entertainment services to consumers in a harmonious standard and take care of all the technical aspects. How Do Hybrid Broadcast Broadband TV Ads Work? Banners: Information boxes (square or rectangular) are displayed in the lower right corner of the screen. L-shaped banner ad example.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Adtelligent

OCTOBER 6, 2021

To choose the right monetization strategy, one must be fully versed in the ad formats available through programmatic and lucrative for advertiser’s needs. Display Ads. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

AUGUST 2, 2023

In this ad for Poo-Pourri, they certainly do all three things: Interest Once you’ve hooked your audience, it’s time to nurture their interest. Provide them with engaging content that not only entertains but also educates or adds value. Action The ultimate goal of your YouTube ad is to drive action.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

InMobi

JULY 2, 2019

Integrating ads does not have to mean inconveniencing your customers however. Instead, following these simple rules will prevent unnecessary interruptions to the experience: Don’t fill the screen with banner ads. Banner ads can be included without breaking the flow; however, there are a few potential pitfalls to avoid.

Advertising 52

Advertising Banner Video Ads Audience 52

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 5, 2023

User Guiding ) 34.68% of advertised video game consoles are second-hand. User Guiding ) Work With Us Video Advertising Statistics 80% of internet content was video in 2022. Influencer Marketing Hub ) 91% of internet users want more video content. Live Your Message ) 45% of consumers want more video content.

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

FEBRUARY 6, 2024

They are usually longer than pre-roll ads and can range from 30 seconds to a few minutes. Post-roll ads : These ads appear after the main content has ended. They are often longer than pre-roll ads and can range from a few seconds to several minutes.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52