InMobi

SEPTEMBER 7, 2016

In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Ad Beat

APRIL 10, 2024

For instance, this example feels like the sort of how-to guide you’d see from a financial publisher like CNBC or NerdWallet: Source: Adbeat Video TurboTax keeps its video ads short and sweet, with most of its top spenders running for 6 – 12 seconds. But it clearly doesn’t lack spending power, shelling out an estimated $41.6

Video Ads 105

Video Ads Finance Display Advertising Audience 105

Ad Beat

MARCH 28, 2024

Image source With the global VoD market expected to be worth $108+ billion in 2024 , streaming providers are prepared to spend millions of dollars every year promoting their services via display advertising. That’s hardly surprising — it’s a video platform, after all. Which, of course, makes you more likely to click.

Pop-Up 59

Pop-Up Video Ads Display Advertising Entertainment 59

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . Diversity in Ad Creative Dropped in 2022. The Week For Agencies.

Media 98

Media Audience Retail Display Advertising 98

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 5, 2023

Forbes ) Most e-commerce sellers use search engines, such as Google Shopping, Bing, and Yahoo, for digital advertising. User Guiding ) Amazon’s digital advertising revenue will increase over the next few years. Statista ) US e-commerce companies are expected to spend $34 billion in advertising. User Guiding ) Only 36.4%

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Millmaine Entertainment. McCANN Health.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. TV Ad Complaints Reach New Heights.

Impressions 52

Impressions Ad Tech Media Agency 52