Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Frequency describes the number of times people are exposed to an ad.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. The Nerf Elite 2.0

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 67

Marketing Viewability Agency Ad Tech 67

InMobi

JANUARY 16, 2018

Also, until recently, with differing global standards of viewability and a lack of independent third-party verification, marketers had been hard-pressed to find a single source of truth to measure campaign effectiveness. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

InMobi

MAY 21, 2019

Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

InMobi

AUGUST 2, 2021

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x above average.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation). Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

MARCH 24, 2023

A spokesperson said TikTok is engaging with advertisers “in open, fact-based, and ongoing dialogue that includes providing regular updates and addressing questions about the ways we’re working to build a trusted entertainment platform for users and brands.”

Media 52

Media Entertainment Ad Inventory Retail 52

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S Mobile Remarketing As The New CRM Retaining users and keeping them engaged is more important than driving just app downloads.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Mobile video ad spending is expected to continue growing in the coming years.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

OCTOBER 6, 2021

Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. These ad slots generate income based on clicks and impressions by users on websites and apps for display networks. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 BBC Appoints Kalpna Patel-Knight as Head of Entertainment.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Single Grain

AUGUST 23, 2019

A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story. Below are the different types of storytelling formats for advertisers: 1) Mini Ads. 30 Winning Facebook Ads and Why They’re so Effective.

Marketing 111

Marketing Banner Audience Impressions 111