Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. The Nerf Elite 2.0

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Basis

NOVEMBER 2, 2022

Viewability rate originated as a measurement for video ads on desktops and has since expanded to mobile, CTV, and OTT video advertising. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds. Viewable cost per mille (VCPM) describes the cost for one thousand viewable impressions.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+. .

Entertainment 52

Entertainment Media Ad Tech Agency 52

InMobi

MAY 4, 2020

The Rise of Digitally Connected TV Video has been the most popular form of entertainment for the masses ever since television went mainstream but consumers are moving away from pre-programmed linear TV to connected TV. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. It will publish every weekday at 7 a.m. The DMV is a very busy area.

Viewability 70

Viewability Ad Inventory Audience Entertainment 70

Digiday

OCTOBER 11, 2022

These DOOH advertisements offer viewability, contextual relevance, brand safety and close proximity to the point of purchase — all while being privacy-friendly. A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not. Unpacking the value of place-based advertisements.

Retail 70

Retail Media Viewability Brand Awareness 70

InMobi

OCTOBER 20, 2020

The In-app Advantage: The increased usage of Gaming and Entertainment apps is opening doors for advertisers who are looking to reach the audiences that will future-proof their media strategies.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Digiday

NOVEMBER 20, 2022

Horizon Media relaunched its Scout sports & entertainment unit as Horizon Sports & Entertainment , and hired ex-Turner Broadcasting president David Levy and ex-Momentum CEO Chris Weil as co-CEOs and equity partners in it. Attention data from Lumen Research is being incorporated into its global planning platform Converged.

Media 68

Media Pop-Up Marketing Entertainment 68

InMobi

DECEMBER 28, 2020

and across the globe stuck at home and eagerly looking to entertain themselves. This kind of digital advertising has the potential to combine the many benefits inherent in digital and in-app marketing (tracking, viewability, programmatic capabilities, personalization, targeting etc.) It can be the best of both worlds.

Viewability 52

Viewability Entertainment Advertising Audience 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). What’s also important to mention is viewability.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

AUGUST 2, 2021

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. While some ad options are only good at the top of the funnel (reach, scale, viewability, etc.) above average.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

VideoWeek

DECEMBER 20, 2022

The word game craze will continue strong into 2023 with more companies getting in on the trend and introducing new daily games that provide quick entertainment for a shorter attention span that utilise punchy, contextually relevant content. Lastly, attention-based metrics will start replacing viewability metrics mid-funnel.

Cookies 126

Cookies Audience Media Ad Tech 126

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. High-quality content focuses on readers’ needs by providing information or entertaining them. Make a list of top websites using AdSense and look at how they display ads on their websites.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. High-quality content focuses on readers’ needs by providing information or entertaining them. . Make a list of top websites using AdSense and look at how they display ads on their websites.

SEO 52

SEO Banner Click Through Rate Viewability 52

InMobi

DECEMBER 3, 2021

According to the IAB, gaming outranks most forms of entertainment and is one of the most valuable industries in the world; it is estimated to be worth an enormous $159.3 Another important aspect about in-game is the lack of third party viewability measurement, which is currently a key challenge for advertisers.

Viewability 52

Viewability Banner Audience Advertising 52

InMobi

MAY 21, 2019

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Share of ad spending taken up mobile: More than 29 percent of all ad spending period will go towards mobile in the near future.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 26, 2017

Industries such as travel, fashion and entertainment can guide customers through virtual holiday tours, product trials, movie trailers and encourage transactions. Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JUNE 12, 2020

Mobile app ecosystem offers comprehensive support for third-party measurement solutions to measure campaign effectiveness, across the marketing funnel - be it to measure viewability (based on OM SDK standards), audience reach metrics or any conversion metrics (for example lead generation). Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

JULY 28, 2023

IAS and Criteo Partner for Retail Media Measurement Integral Ad Science (IAS), an ad verification specialist, has announced a partnership with French ad tech giant Criteo, to provide viewability and invalid traffic (IVT) measurement for retail media transactions. 1, has enlisted Carsten Schwecke as Head of Sales.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JULY 18, 2022

But under the new amendment, Category 1 companies – including the largest and most popular social media platforms – will now be required to ensure recognised news publishers’ articles remain viewable and accessible on their sites even if they are under review by moderators. This Week on VideoWeek.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Monetize More

APRIL 18, 2023

It’s always a best practice to use a minimum number of ad units on a page and running them on the placements with high viewability. – For short content like entertainment/image and gaming websites, it is recommended to stick to 3-4 ad units utilizing the header sidebar and bottom placement.

Viewability 94

Viewability Ad Ops Ad Inventory Education 94

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. With the popularity of the feed layout and pervasiveness of fraud, measurement of viewable impressions as opposed to served or rendered impressions has become a hot topic.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Ad Monsters

JANUARY 6, 2023

Frans Vermeulen, VP of Strategy & Market Development, Media & Entertainment Vertical at TransUnion. Matt Spiegel, EVP, Media & Entertainment Vertical, TransUnion. Ad spend growth is one of many development areas we can expect. Viewership and advertiser interest in the US are also on the rise. .

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Clearcode

MARCH 17, 2023

The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. Because of these factors, serving and displaying ads in the gaming environment poses a constant and complex technical challenge. Displaying ad dimensions. Adjusting the ads to the changing virtual environment (e.g.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments.

Viewability 84

Viewability Media Advertising Ad Tech 84

Automatad Inc.

OCTOBER 27, 2023

The content ranges from informational videos to entertainment videos. It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. Paywall A paywall is the common video monetization strategy.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 70

Agency Entertainment Viewability Impressions 70

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. The OM SDK is an industry-wide standard that offers a common code for facilitating third-party in-app viewability measurement with one SDK. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

Brid.tv

MARCH 9, 2023

Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. When users find videos interesting, informative, or entertaining, they are more likely to visit again for more content, increasing overall engagement and loyalty toward a publisher’s website.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. The real upfront market. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins.

Marketing 69

Marketing Viewability Agency Ad Tech 69

VideoWeek

FEBRUARY 9, 2024

The solution combines TVision’s attention-based panels and Lumen’s attention measurement suite, to offer advertisers metrics such as viewable impressions, average view time, and attention per 1000 impressions. Revenues for the entertainment division (comprising TV, film and streaming) fell 7 percent YoY to hit $10 billion.

Cookies 98

Cookies Media Agency Audience 98

VideoWeek

OCTOBER 20, 2023

Analysts Value ESPN at $22 Billion ESPN could be worth $22 billion, according to analyst estimates, after the entertainment giant broke out standalone earnings for the sports division for the first time. Campaigns based on these KPIs can then be delivered using seven variables including audience, context, emotion and format.

Ad Tech 52

Ad Tech Media Agency Retail 52

Ad Monsters

OCTOBER 7, 2022

Montenes explained how A&E Networks was the first to do a guaranteed against business outcomes—they put tracking in store locations, website visitation, and, more recently, viewability. Sean Kiely, Head of Gaming & Esports at Fandom, pointed out that they do not refer to their audience as gamers but as entertainment fans.

Pop-Up 90

Pop-Up Audience Ad Tech Media 90

InMobi

JANUARY 16, 2018

Also, until recently, with differing global standards of viewability and a lack of independent third-party verification, marketers had been hard-pressed to find a single source of truth to measure campaign effectiveness.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52