article thumbnail

52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. End users recall mobile in-app ads 47 percent of the time. There are more than 8.9

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. Thanks to the pandemic and quarantining at home, many people turned to music and podcasts for entertainment and educational purposes. UX as a priority. Video advertising.