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52 In-App Advertising Statistics You Should Know

InMobi

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. End users recall mobile in-app ads 47 percent of the time. There are more than 8.9

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Modern Programmatic Monetization Strategies

Adtelligent

To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies. It became especially relevant during the pandemic, as fewer people use public transport, and ads should be tailored more precisely to each individual and their routes/locations.