Entertainment Mobile Search Video Ads Viewability 
InMobi
MAY 21, 2019
12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. End users recall mobile in-app ads 47 percent of the time. There are more than 8.9
Adtelligent
OCTOBER 6, 2021
Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. These ad slots generate income based on clicks and impressions by users on websites and apps for display networks. Video ad format continues to gain popularity and attract advertisers and publishers alike.
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