Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. And creates unforgettable experiences that leave a lasting impression.”

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Caerus was founded by IMG/Endeavor executive Nathan Pillai, an industry veteran who brings two decades of experience across the entertainment ecosystem.

Entertainment 97

Entertainment Non-Profit Media Finance 97

Fuel Lines

AUGUST 27, 2012

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Here are some advantages for using Google Plus Hangouts: Impress your prospects by scheduling video conference calls.

Agency 277

Agency Entertainment Impressions Media 277

Digiday

MARCH 25, 2025

Disney Entertainments campaign for Agatha All Along on Disney+ delivered a high-impact, omnichannel experience that captivated audiences and drove engagement at scale, earning it a nomination for Best Creative. The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%.

Media 51

Media Entertainment Impressions Audience 51

Fuel Lines

JULY 28, 2017

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Brad is the former CMO of McDonalds, past president of marketing for Warner Brother’s Pictures and former head of entertainment for NASCAR.

Agency 263

Agency Entertainment Impressions Marketing 263

Martech

JULY 16, 2024

But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. It could also be described as an entertaining, gamified route to collecting zero-party data. The first thing he emphasized is that it’s not just for events. What kind of cat are you?

Food 110

Food Entertainment MarTech Impressions 110

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

Martech

DECEMBER 17, 2021

Although pricing sounds like a more sales-driven strategy, it can also be part of that blend of positive impressions that marketers communicate to their customers. Of course, live entertainment and air travel are two industries closely watching the latest news on the Omicron variant. It’s new, it’s improved, it’s $3.99.

Shipping 131

Shipping Entertainment Impressions Communications 131

Unruly

FEBRUARY 14, 2023

Paramount Plus : A Mountain of Entertainment (5.7) The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Overall, of the ads we tested we ranked the following engaging ads tested in 2023 were: Google Pixel : #FixedOnPixel (6.7)

Impressions 59

Impressions Entertainment Advertising Marketing 59

AdvertiseMint

JANUARY 3, 2025

In the world of image synthesis, AI algorithms can create realistic images or alter existing ones, which has applications in marketing, design, and even entertainment. Ethical Concerns and Challenges While AIGC offers impressive potential, it also poses significant ethical issues.

Machine Learning 52

Machine Learning Entertainment Impressions Advertising 52

Martech Series

JUNE 22, 2022

‘Visual Intent’ helps brands activate sports and entertainment moments across the open internet. “We designed Visual Intent with a vision of helping brands in the sports and entertainment sectors facilitate strong connections between consumers and the cultural references that bind them.”. Raman Sidhu, Verve Group.

Entertainment 98

Entertainment Fashion Cookies Impressions 98

Ad Rants

OCTOBER 24, 2022

A great B2B video hooks the viewer and leaves a lasting impression. Tutorials should be direct and dry--the goal is not to entertain, as your audience is here for a specific reason. Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Unruly

FEBRUARY 14, 2023

Paramount Plus : A Mountain of Entertainment (5.7) The post <strong>Google, Pepsi, and PopCorners Make Big Impressions with 2023 Super Bowl Ads</strong> appeared first on Unruly. Overall, of the ads we tested we ranked the following engaging ads tested in 2023 were: Google Pixel : #FixedOnPixel (6.7)

Impressions 52

Impressions Entertainment Advertising Marketing 52

Martech

JUNE 14, 2022

Creating standards for tracking impression measurement, display ad viewability and invalid traffic. Re-examining the 10-second cumulative exposure duration for counting a valid impression. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. Processing.Please wait.

Viewability 111

Viewability Impressions Entertainment Audience 111

Martech Series

JANUARY 2, 2023

With the option to customize specific elements and themes, as well as add new chapters or twists to existing stories, the entertainment never has to end. The impressive capabilities of AI are on full display with Maigic Book, as it is able to generate personalized stories that feel like they were written specifically for the user.

Entertainment 98

Entertainment MarTech Impressions Marketing 98

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. ” “Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States,” said Bob Gruters, Loop Media’s Chief Revenue Officer. “We

Demand Side Platform 98

Demand Side Platform Media Machine Learning Ad Exchange 98

Martech Series

AUGUST 3, 2022

Before entering the mobile growth space, Scott spent nearly a decade in FP&A and marketing analytics for two of the most recognized names in the gaming industry, Station Casinos and Caesars Entertainment. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Impressions 97

Impressions MarTech Entertainment Marketing 97

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. Users can submit questions about various topics, including news, politics, and entertainment, to ascertain their validity.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By

Ad Targeting 124

Ad Targeting Demand Side Platform Impressions Audience 124

Martech Series

OCTOBER 20, 2022

Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported content, VIZIO’s adoption of SpringServe Tiles will bring sophistication, intelligence, and control to the management of content on the home screen. “We

Manufacturing 98

Manufacturing Display Advertising Entertainment MarTech 98

Martech

MARCH 7, 2024

My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot.

Impressions 120

Impressions MarTech Entertainment ROI 120

Martech Series

JULY 19, 2022

Wow Media’s impressive inventory of over 20 digital billboards in Los Angeles’ entertainment and travel hub is available on traditional programmatic platforms, but by utilizing WOWNOW buyers no longer have to search through a sea of other irrelevant media, with no guarantees of availability.

Media 104

Media Entertainment Impressions MarTech 104

Martech Series

DECEMBER 28, 2022

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. You are in full control of your ads. Native Ads empower publishers and customers. They are more trustworthy than traditional ads.

Native Advertising 135

Native Advertising Marketing Banner Audience 135

Digiday

DECEMBER 20, 2023

Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous.

Marketing 98

Marketing Entertainment Impressions Agency 98

Martech Series

AUGUST 17, 2022

to the Polish ad industry; with the cyber security company providing quarterly updates around trends in ad impressions and revenue. listed websites and outlines trends in ad impressions and revenue on Polish IP-infringing Sygna? Marketing Technology News: OneTrust Named to the 2022 Forbes Cloud 100. websites during the latest quarter.

Marketing 98

Marketing Impressions MarTech Entertainment 98

Martech Series

DECEMBER 29, 2022

Spectra Vail, a distributed multi-cloud data management software solution, achieved significant success with multiple awards across cloud, digital media, and media and entertainment organizations. The winners were chosen based on true innovation and commitment to the industry.

Entertainment 98

Entertainment Manufacturing Media MarTech 98

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs).

Ad Server 98

Ad Server Media A/B Testing Entertainment 98

Martech Series

DECEMBER 29, 2022

LiveOne , an award-winning, creator-first, music, entertainment and technology platform, announced today that Courtside Group, Inc. sports, entertainment, true-crime, business, society & culture, self-help, etc.). Over 1,200 Podcasts on LaunchpadOne – An Exclusive Platform for Start-Up Podcasts. A leading U.S.

Entertainment 96

Entertainment MarTech Impressions Advertising 96

The Ad Tech Blog

MAY 31, 2024

Gamified AR experiences engage users by incorporating brand-related games that offer entertainment while subtly promoting the product or service. This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value.

Education 130

Education Entertainment Fashion Retail 130

Martech Series

AUGUST 25, 2022

With a deep understanding of immersive technology, design, and entertainment, Barkin is a clear choice to lead LAMINA1 in delivering a Layer-1 blockchain purpose-built for creators as they embrace the Metaverse and Web3. Rebecca is the type of leader Neal and I love – detailed, visionary, grounded in technical, and creative expertise.

Entertainment 98

Entertainment MarTech Impressions Retail 98

Martech Series

JUNE 14, 2022

“With 227 million gamers in the US, and over 3 billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders. . “Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center.

Viewability 97

Viewability A/B Testing Impressions Entertainment 97

Digital Turbine

DECEMBER 15, 2022

A well-crafted in-app advertising strategy to go with the brand recognition will make sure your app is getting enough impressions until the audience is ready to download and fulfill that task. More than half of consumers say they download an app because they need it for a specific task.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

SEPTEMBER 23, 2022

London-based deep tech start-up, Hadean, has secured $30 million in funding to build out its record-breaking metaverse infrastructure technology – already supporting virtual worlds in immersive entertainment and enterprise digital twins. ” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Entertainment 98

Entertainment MarTech Education Impressions 98

Martech

MARCH 24, 2025

This includes measuring impressions during games, events and broadcasts. This set a precedent for future naming rights agreements in sports and entertainment venues. Audience engagement: They analyze fan engagement through social media interactions, attendance figures and participation in events held at the venue. .”

MarTech 71

MarTech Entertainment ROI Impressions 71

VideoWeek

MAY 7, 2025

US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC’s earnings yesterday, with seven percent growth in digital revenues outweighing print declines.

Entertainment 59

Entertainment Cookies Impressions Ad Targeting 59

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 105

Entertainment Education MarTech Retail 105