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POPS Partners with InMobi to Deliver Delightful Video Ad Experiences on Mobile 

InMobi

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

Modern consumers want solutions to their problems and are entertained as well. Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. You are in full control of your ads.

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How much ad revenue can apps generate?

Monetize More

Ad revenue = ad impressions multiplied by eCPM. This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM.

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TikTok Algorithm: What It Is and How To Beat It

AdvertiseMint

Source: Pixabay The TikTok algorithm is a smart assistant for your entertainment on the app. How the TikTok Algorithm Works The TikTok app doesn’t just serve up videos randomly. The following are the secrets of the key ranking signals that make your “For You” page pop: 1. What Is the TikTok Algorithm?

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Antoinette Siu More stats: On average, brands saw up to 50% higher conversions using longer videos compared to shorter ones.

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Best Gaming Ad Networks [2023]

Monetize More

Sign up with MonetizeMore today! Click here to find out how you can sign up for Google AdMob with MonetizeMore. InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. billion impressions daily and work with over 1,000 clients worldwide.

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5 Stages of the Sales Funnel (With Examples and Strategies)

MNTN

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or service—to suggest your brand as the solution for a problem a potential customer has.

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