Monetize More

JUNE 28, 2022

Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. Ad revenue from mobile games. per impression. Ad Unit Varieties. How does advertising revenue work?

CPM 52

CPM Impressions CPC CPA 52

Digiday

OCTOBER 5, 2022

Making video ads actionable. For video ads produced without a QR code, these can be added as an overlay, branded frame around the video or an end card. It’s one thing to serve impressions; it’s another for a brand to make an impression that drives campaign results.

Audience 52

Audience Marketing Video Ads Entertainment 52

VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. Read on VideoWeek. The deal covers ongoing work and archive of content throughout its history.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Martech Series

JUNE 10, 2022

ER VAST tags standardize content tag formats across numerous publishers, facilitating seamless and real-time delivery of a video ad to any screen size or device. This improves transparency, optimizes ad impressions, and ensures smooth video ad serving for content creators.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

NOVEMBER 16, 2021

This article first appeared on The Drum RCTI+, the popular video and audio streaming app from Indonesia, has partnered with InMobi to monetize its video ad revenues while ensuring a non-intrusive content viewing experience. The engaging content on the app rakes in an impressive 80% video completion rate.

Entertainment 52

Entertainment Video Ads Impressions Audience 52

Digital Turbine

AUGUST 5, 2022

Hasbro is a global play and entertainment company committed to delivering immersive brand experiences for global audiences through consumer products. Known worldwide for its toys and games, entertainment, and gaming; Hasbro wanted to drive awareness around Nerf Elite 2.0 Eaglepoint across Belgium and the Netherlands. The Nerf Elite 2.0

Mobile Ads 52

Mobile Ads Entertainment Viewability Video Ads 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

AdvertiseMint

AUGUST 13, 2023

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. So, you will need to invest in videos. per click.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 65

Media Pop-Up Agency Banner 65

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Frequency describes the number of times people are exposed to an ad.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. Are OTT Ads Just TV-like Video Ads on Mobile? What is Driving The Growth of Mobile OTT?

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020. percent, and PPF’s to 29.29

Marketing 52

Marketing Media Entertainment Agency 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. minutes per thousand impressions. Rewarded ads reward users if they watch a full-screen ad for 15-30 seconds.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. High impressions. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 billion in 2023.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

MNTN

JUNE 9, 2023

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. For example, the customer above may usually tune out furniture ads, thinking they don’t need new furniture. You’re building authority at this stage.

Pop-Up 52

Pop-Up Impressions Conversion Rate Brand Awareness 52

Brid.tv

JULY 3, 2023

You can monetize user-generated content with ads, sponsorships, product placements, and more. For instance, if you plan on featuring user review videos or generally any user video content on your website, instream video ads such as pre-roll and mid-roll are a great way to monetize and boost your revenue.

SEO 52

SEO Rich Media Fashion Media 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Digiday

SEPTEMBER 14, 2022

Taking measure Smart TV’s share of streaming watch time Amazon’s enigmatic entertainment arm, Twitch’s loosened grip, Netflix’s cost-cutting and more. When you’re looking at counting impressions, you should be able to do it at all levels. The platform is testing video shopping ads in the U.S.

Agency 49

Agency Entertainment Video Ads Shipping 49

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. Direct sales is ceding share to programmatic sales for CTV impressions. But it wasn’t such a bad one for the connected TV advertising business.

Impressions 54

Impressions Demand Side Platform Advertising Entertainment 54

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Studies carried out by xpln.ai CEO Fabien Magalon. The data revealed that 19.8

Retail 52

Retail Media Cookies Agency 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Basis

JANUARY 2, 2024

Engaging content and entertainment live right at our fingertips, a single scroll or swipe away. To better capture attention in the year ahead, advertisers will benefit from focusing less on the quantity of people viewing their ads and instead selecting KPIs that gauge the quality of those views. And marketing teams?

Advertising 59

Advertising Cookies Impressions Audience 59

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. As a result, they provide numerous opportunities in terms of various ad formats and cross-device campaigns possibilities.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52