Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Frequency describes the number of times people are exposed to an ad.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Programmatic deals for publishers.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020. percent, and PPF’s to 29.29

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users love consuming video, more so with the convenience of their mobile devices. Long form video ads are clearly not optimal for the mobile environment.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms. What makes Simpli.fi

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

SODP

FEBRUARY 12, 2020

You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable. But, the key thing is that you only pay for the relevant impressions that you get. As an example, if your advertisement receives no impressions, then you don’t pay anything.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. hide ] What Is a Video Streaming Platform? Table of Contents.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. CNN Fast houses short-form stories on major news events, business, entertainment, sport and the environment, according to the company. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52