Remove Entertainment Remove Impressions Remove Rich Media Remove Video Ads
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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. How Are In-App Ads Served?

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The Power of CTV Advertising: Unlocking Targeted Reach and Engagement

Smart-Hub

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Build Your Profitable Ad Exchange Business With Us!

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Mobile First Creative Best Practices

InMobi

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. It is no surprise then that mobile has become a core component of every media planners strategy. Long form video ads are clearly not optimal for the mobile environment.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads. High impressions. Can offer animated and interactive rich media content. Cons of Interstitial Ads. In-App video advertising has been steadily gaining traction.

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The Advantages and Disadvantages of Using User-Generated Content for Publishers

Brid.tv

You can monetize user-generated content with ads, sponsorships, product placements, and more. For instance, if you plan on featuring user review videos or generally any user video content on your website, instream video ads such as pre-roll and mid-roll are a great way to monetize and boost your revenue.

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best. In the U.S., In the U.S.,