Digiday

NOVEMBER 15, 2022

The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign.

Advertising 67

Advertising Marketing Fashion Entertainment 67

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. It also leveraged ad testing and channel optimization techniques to improve performance continuously and set audience-specific benchmarks. E-commerce agency BORN Group received a nomination for Best Use of Shoppable Content.

Marketing 68

Marketing Entertainment Audience Agency 68

InMobi

JULY 15, 2016

Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. This proliferation of feed environments has given rise to the popularity of native advertising, which walks a fine line between blending in and standing out.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Lemonads

DECEMBER 23, 2020

RTX focuses on mainstream traffic and the verticals that tend to produce the best results include app installs, gaming, entertainment, dating, fashion, automotive, Nutra, healthcare, sports, leisure, travel, and retail, just to name a few. In this bidding model, affiliates are charged for every 1000 impressions each ad generates.

Affiliates 52

Affiliates Ad network CPC CPM 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

MobileAds

JANUARY 20, 2021

High impressions. For example, native advertising on Facebook Ads, Twitter Ads, or Instagram Ads. It enables advertisers or brands to find the right people for your product or service. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. YouTube’s Partner Program allows creators to earn money based on ad impressions and viewer engagement. This is only compounded by their thriving streaming platform, Disney Plus (or Disney+).

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

MAY 9, 2023

To increase the share value of your videos, make them informative and entertaining. But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45. The commercial is entertaining, with fun music and sound effects.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

AUGUST 3, 2021

Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Here is an example of a branded slate ad : 3) Branded Entertainment Selector Ads. Types of Ads That You Can Run on Hulu.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

MAY 24, 2023

Is the Largest Global Market Based on Mobile Advertising Spend ($165 Billion) ( Statista ) The United States continues to lead the global mobile advertising landscape, with an impressive $165 billion USD spent on app advertising in 2022. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

InMobi

MAY 5, 2015

First impressions are everything. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impression can make or break the app’s story. Hence the rise of Native Advertising. Entertainment and utility apps tend to have more off screen usage, than on screen.

Native Advertising 52

Native Advertising Impressions Entertainment Conversion 52

Lemonads

JANUARY 26, 2021

By analyzing users’ mobile carriers, you can tell where your audience is located, the rates they are paying approximately, and the type of features or capacities that keep them entertained. Besides its speed, the most impressive thing about this feature is the granular level at which the searches are performed.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126