Martech Series

DECEMBER 28, 2022

That said, native ads are not suitable for all types of products and services. If you want to use native ads for your business, native advertising platforms can help. Marketing Technology News: Data Privacy Implications for Online Advertisers. A native ad platform,Taboola can help you with this. StackAdapt.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

InMobi

FEBRUARY 12, 2014

Last week, we announced the launch of our Native Ads Platform. While native advertising is the latest buzzword in the industry, critics are holding their verdict on whether they are here to stay. A native ad is an ad that looks like it belongs in your property. In other words, it becomes pseudo content.

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Native Advertising Advertising Click Through Rate Fill rate 52

InMobi

FEBRUARY 26, 2014

This presents a unique opportunity to present the most relevant advertisements to a user, depending on the content he is consuming. Most news publishers have multiple pages in their apps - national coverage, international coverage, entertainment, local happenings, etc. Lets consider a news app.

Native Advertising 52

Native Advertising Advertising Electronics Banner 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. High impressions. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Standard Banner Ads. It is the most popular advertising format to date.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. YouTube’s Partner Program allows creators to earn money based on ad impressions and viewer engagement. This is only compounded by their thriving streaming platform, Disney Plus (or Disney+).

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

Single Grain

MAY 9, 2023

To increase the share value of your videos, make them informative and entertaining. But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45. The commercial is entertaining, with fun music and sound effects.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52