Martech Series

FEBRUARY 23, 2023

AI Noise Suppression ensures distraction-free communication, improves the quality of broadcasts and provides a more immersive audio experience. Audio experiences such as background noise, echo, and sound reverberation being transmitted into meetings causes disruptions and distractions.

Electronics 85

Electronics Communications Education MarTech 85

Martech Series

JUNE 24, 2022

Boxlight Corporation, a leading provider of interactive technology, digital signage, classroom audio, and services, announces the launch of their redesigned website to better serve partners, customers, and investors. Comprehensive information about and from our Boxlight brands – Mimio, Clevertouch Technologies, FrontRow, EOS Education.

Education 121

Education Communications Retail MarTech 121

More About Advertising

APRIL 4, 2024

McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the mix on popular games like Minecraft, Sea of Thieves, and Microsoft Flight Simulator have For example, in PowerWash Simulator, players jet-wash a Mars Rover while learning about its history and the solar system.

Education 52

Education Advertising Ad Tech Agency 52

Martech Series

JULY 5, 2022

The new go-to-market will permit the two companies to engage mutual clients and prospects together, addressing several sectors like media and entertainment, healthcare, finance, government, education, and more. Riverside continues to improve its audio and video recording platform for video and podcast creation.

Healthcare 80

Healthcare Finance Education Entertainment 80

Martech Series

FEBRUARY 2, 2023

Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Manite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.

Media 84

Media Education MarTech Audience 84

Martech

APRIL 18, 2024

Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Google Gemini Models Capabilities : Handles text, image and audio data, with advanced reasoning and multimodal integration. Use cases : Research, education, potentially integrating into consumer products for language tasks.

Education 132

Education Conversion Marketing Media 132

Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

Education 82

Education Ad Tech Media MarTech 82

Martech Series

JUNE 30, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, has earned six Tech & Learning Best of Show Awards at ISTELive 22. Tech & Learning’s Best of Show Awards celebrate the products that are transforming education around the world.

Education 52

Education Communications MarTech Marketing 52

Martech Series

JANUARY 10, 2023

Podcast is referred to as an audio program which is presented to the audience in a digital format. In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications. billion by 2028 from USD 13.78

Marketing 85

Marketing Education MarTech Conversion 85

Martech Series

DECEMBER 20, 2022

The auto subtitle generator is able to recognize, transcribe audio and generate high-quality subtitles with 95 percent accuracy in over 140 languages. The ability to make corrections to the generated subtitles ensures that they’re accurate and in sync with the video’s audio.

Education 87

Education MarTech Audience Media 87

PubMatic

MAY 8, 2024

Moreover, fostering direct communication between sell-side and buy-side stakeholders is crucial to educating buyers about the inherent value of mobile ads and the immense potential of mobile users. According to PubMatic’s research, opt-in users result in 2.7x higher eCPMs than those who are not opted-in.

Education 52

Education Ad Tech Communications Audience 52

AdPulp

AUGUST 28, 2020

Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. This is pure audio. We’ve previously recorded and shared video segments.

Education 77

Education Marketing Advertising 77

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space. How do I advertise on podcasts?

Advertising 52

Advertising Audience Entertainment Education 52

Ad Badger

NOVEMBER 30, 2023

SUBSCRIBE In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze. Read More Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] The post Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS [The PPC Den Podcast] appeared first on Ad Badger.

Advertising 80

Advertising Education 80

Martech Series

JULY 29, 2022

This educational webinar provided an understanding of how limited eCommerce platforms are costing businesses more money, why most eCommerce requires more than a shopping cart, selling omnichannel with Product Information Management, as well as a Dynamicweb demo. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

eCommerce 78

eCommerce Education MarTech Audience 78

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience.

Education 93

Education Marketing Conversion MarTech 93

Digiday

JANUARY 9, 2023

This year’s tech and gadget fest seemed to focus a bit more than usual on audio, video and spatial devices and immersive gear. Dentsu also recently built a new Microsoft Retail Education Center and LinkedIn Lounge inside Moon Valley. In other words, audio recognition of something like tunes and jingles is strong. “A

Agency 67

Agency Retail Conversion Education 67

Basis

DECEMBER 1, 2023

As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. Connected TV , digital audio , and digital out-of-home ( DOOH ) are great channels for accomplishing this.

Marketing 58

Marketing Brand Awareness Education Audience 58

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. They combine immersive and 3D moving artwork with audio to create a truly memorable experience.

Marketing 133

Marketing Education Communications Entertainment 133

Martech Series

NOVEMBER 28, 2022

Deb Sanders commented, “Caring for Avid’s discerning customers everywhere in film, television, music and education is an awesome responsibility. Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar. I look forward to leading our many talented people as we transform Avid service delivery for our customers.”.

Education 89

Education MarTech Media Marketing 89

Martech Series

FEBRUARY 17, 2023

But we can also measure other user activities happening concurrently, such as clicks, cursor position, touch rate, scroll rate, scroll depth, audio on/off, audio volume and so on. At the other end of the scale, shopping and education sites do not tend to perform as well.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

JANUARY 16, 2024

This audio was computer generated.” Dig deeper: X (Twitter) marks its spot by bringing back political ads The real solution is educating the public about what genAI can do, said Paul Roetzer, CEO of The Marketing AI Institute. This video content was synthetically generated.” This image does not depict real events.”

MarTech 94

MarTech Education Marketing Advertising 94

AdvertiseMint

SEPTEMBER 5, 2023

This allows them to balance work with other commitments like family, education, or freelance projects. Online Courses and Education You can create and sell online courses or educational content through Amazon’s platform. Also, virtual assistants have the flexibility to work remotely from their preferred location.

Affiliates 52

Affiliates Education Shipping Manufacturing 52

Martech

AUGUST 3, 2022

Part educational tool and part VR game, Gatorade has done an outstanding job of building an experience not about the product but about their grand gift – hydration. The high-end, headset enabled experience used 360-degree video, 3D content and spatial audio to recreate the working conditions of one of the most dangerous places on earth.

Education 111

Education Communications Audience Brand Awareness 111

Ad Monsters

NOVEMBER 3, 2022

Regarding understanding podcast monetization, this year’s Advertising Week in New York was extremely educational. Most ads were baked in, meaning they were a part of the audio file. There’s an opportunity for publishers in this space, but getting started and setting up shop is often more challenging.

Impressions 85

Impressions Audience Conversion Media 85

Martech Series

SEPTEMBER 15, 2022

Popular Livestreaming use cases already include the livestreaming of entertainment and sporting events, live commerce, live video game playing and tournaments, webinars, live conferences broadcasts, livestreams of educational content, live fitness sessions, and more. Livestreaming is not just about the video broadcast itself.

Conversion 84

Conversion Education Entertainment MarTech 84

All About Advertising Law

OCTOBER 24, 2022

if an ad uses audio and video, then disclosure should use audio and video), repeat them periodically in ads longer than a few minutes, and ensure that they are consistent with and do not contradict the rest of the advertisement. Advertisers should use conspicuous disclosures in the same format or medium used (e.g.,

Media 111

Media Advertising Education Entertainment 111

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Audio is another underutilized channel amongst political advertisers. Add it all together, and audio is poised to be a breakout channel for political in 2024.

Advertising 68

Advertising Education Audience Cookies 68

Digiday

SEPTEMBER 20, 2022

For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over.

Ad Inventory 55

Ad Inventory Media CPM Ad Space 55

InMobi

JUNE 23, 2023

Advertisers need more education on how leveraging SKAN and preparing for Privacy Sandbox can help them embrace privacy changes head-on and identify innovative solutions. Advertisers need to adopt a more granular and testing-oriented approach, frequently exploring and adapting new strategies to align with evolving privacy guidelines.

Banner 52

Banner Education Advertising Audience 52

Digiday

JULY 25, 2022

We have three lines of business: digital business, audio business, and subscription business that we’re leaning into quite hard. So it just gives you an idea of how we use audio and how we are able to monetize audio, not just for advertising, but to drive loyalty and subscription money as well. Believing host reads.

Education 61

Education Impressions Advertising Conversion 61

Martech Series

DECEMBER 8, 2022

DSE highlights included: A dynamic educational experience with 90+ industry leaders covering 8 tracks including retail, entertainment, public spaces, restaurants, content, strategy, technology, and digital out-of-home (DOOH). The sponsors and exhibitors along with the sessions were very educational.

Entertainment 87

Entertainment Education Retail Manufacturing 87

Martech Series

NOVEMBER 22, 2022

We proudly sponsor free Zulip Cloud Standard hosting for about 1000 open-source projects, non-profits, education, and academic research groups. Marketing Technology News: How To Build an Audio Visual Set Up for Your Webinar. All eligible organizations are encouraged to join the program!

Non-Profit 77

Non-Profit Conversion MarTech Education 77

Martech Series

JULY 28, 2022

People are using Switchboard from all over the world, across different types of organizations, from startups, agencies, higher education and beyond.” Switchboard has the same video and audio functions as video conferencing, but the focus is also on the content being shared and collaborated on in the web-based browser.

Communications 90

Communications Pop-Up Education MarTech 90

Martech Series

AUGUST 9, 2022

Programs including: Appy Hour, Art Papers, Birds of a Feather, Courses, Educator’s Forum, Emerging Technologies, Featured Speakers, Frontiers, Immersive Pavilion, Panels, Real-Time Live!, See the scaling expertise in 3D, modeling and simulation, geospatial, augmented reality, and web audio toward an open, interoperable metaverse.

Education 92

Education Healthcare Fashion MarTech 92

Martech

JANUARY 3, 2024

Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.” of all U.S.

Audience 138

Audience eCommerce Entertainment Media 138

AdvertiseMint

JULY 16, 2023

With this technology, users can quickly and easily transition between text, graphics, audio clips, video clips, music soundtracks, and more, all with the power of automated speech. Choose a voice Download the audio Upload the audio to any video editing tool Save the video Related Articles Does TikTok Advertising Work?

Entertainment 52

Entertainment Education Audience Video Ads 52