More About Advertising
JULY 14, 2020
In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. Access the Media and Marketing podcast here.
AdPulp
JULY 17, 2020
Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic […]. The post I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland appeared first on Adpulp.
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Smarty Ads
JULY 15, 2020
With ever-increasing competition, businesses from all verticals are stumbling upon obstacles on their way while they try to reach potential clients. Today it is not enough to simply create a useful product or service - one should also market it correctly. You can serve ads to thousands of people every.
Gods of Advertising
JULY 12, 2020
Promoting yourself made you as many enemies as fans. Haters relentlessly trolled you online calling you untalented, vainglorious or worse. Colleagues wondered if you were paying more attention to your novels than your job. Your wife thought you were chasing windmills. To some extent they all were right. But the genie was out of the bottle; you simply had to keep trying.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 14, 2020
This film is a comprehensive overview of every work-from-home scenario going. It could only have been made after months of social distancing — pretty much everyone in it seems to be slowly unravelling. A mismatched team of colleagues, who we last saw designing a circular pizza box in a previous Apple ad, has been briefed.
AdPulp
JULY 13, 2020
Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]. The post Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JULY 16, 2020
With the rise of social distancing and stay-at-home orders, the demand for online content has increased exponentially. Given this new reality, online content creators must take steps to ensure that their online creations don’t land them in legal hot water. One of the most prevalent cross-industry issues is music licensing. Music is everywhere in online content and often plays an integral part in the overall experience.
More About Advertising
JULY 15, 2020
M&C Saatchi is making its debut for Promote Iceland, aiming at people going screaming mad in lockdown who might be inclined to ‘let it all out’ in roomy Iceland. As a precursor they can post their screams to Iceland via a bespoke website. The campaign will run across the US, UK, Germany, Canada and Denmark.
AdPulp
JULY 14, 2020
There’s a longing in the air. A new need for normal. These human impulses and a desire for a summer like any other keep showing up in commercials today. Tractor Supply, for one, is presenting a “Summer Like No Other” and they don’t mean COVID-19, the retailer means that they have the stuff you need […]. The post Desperately Seeking the New Normal appeared first on Adpulp.
InMobi
JULY 16, 2020
The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., but not all brands within the CPG sector have responded in the same way. Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. Among the various options available to CPG companies to meet consumer demand, which ones do consumers themselves want to see?
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Lemonads
JULY 14, 2020
Which affiliate offers make money on Facebook Ads? We’ve got it all covered with tips on how to use Facebook Ads affiliate programs smartly! There is a lot of business that happens on Facebook as it’s the biggest social media platform in 2021! It’s a must you start thinking of Facebook Ads as part of your next affiliate promotion! If you want to earn money from affiliate marketing on Facebook ads in 2021, you mainly need to join or create groups, pages, Facebook Ads and promote posts !
More About Advertising
JULY 17, 2020
Leo Burnett London has launched a new campaign, “Welcome Back,” capturing the excitement people feel at tucking into a McDonald’s for the first time in months. It’s a straightforward ad, but has some quirky insights: a woman dips a chip into her milkshake; a man removes the gherkin from his burger, and looks at it.
AdPulp
JULY 11, 2020
Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]. The post Jeep Beep Beeps.
InMobi
JULY 14, 2020
This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment. Our partners at Microsoft Advertising undertook a research study on this very theme to evaluate the lasting effects of trust.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Admixer
JULY 14, 2020
On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […].
More About Advertising
JULY 16, 2020
It’s good to find a note of cheer in these straightened times and the pied piper of St James (the posh London domicile of his S4 Capital) Sir Martin Sorrell is still on the onwards and upwards takeover trail, setting out to raise a further £100m from shareholders to give S4 added “flexibility and firepower.
AdPulp
JULY 16, 2020
Sports, race, and politics are all mixed up today and the new stew isn’t the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ […]. The post WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like it appeared first on Adpulp.
InMobi
JULY 15, 2020
There are dozens of on-demand video streaming apps available today in the U.S., from big players like Netflix and Amazon Prime Video to smaller and newer entrants to the market like Quibi, Vudu and Apple TV+. But who specifically are using these video streaming services, and what devices are being leveraged by Americans to watch movies and TV shows?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Smarty Ads
JULY 13, 2020
Ad tags are often mentioned in the context of the digital advertising industry. That is because they are, in fact, the core elements of the media-buying process and are useful for both publishers, advertisers, and ad networks. But how exactly can a small piece of code play such an important.
More About Advertising
JULY 15, 2020
Recent events have been manna from heaven for the Daily Mail (aside from the evaporation of ad revenue): a vigorous response to the Covid crisis which gave birth to its Mail Force PPE charity, Harry and Meghan (she’s suing the Mail on Sunday, even better) and Ghislaine Maxwell’s alleged antics. It must see some light.
AdPulp
JULY 17, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright […]. The post Corporate Innovation and the Risk/Reward Equation appeared first on Adpulp.
InMobi
JULY 14, 2020
When shelter-in-place orders were first issued in March throughout the United States, there was a profound shift in how consumers were purchasing groceries and other household essentials. Certain food items like flour, yeast and sugar were scarce as people sought to buy in bulk when possible, and lines were longer than normal at convenience stores/bodegas, grocery stores, pharmacies, supermarkets and big box outlets throughout the country.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Lemonads
JULY 12, 2020
When we talk about CPL (Cost per Lead) in marketing, we are referring to an online advertising pricing model where the advertiser pays for an explicit sign-up from a consumer who’s interested in that specific advertiser’s offer. But … is there more to that? You couldn’t even imagine what there is behind CPL! So, let’s discover through our article the depth meaning of CPL and how it really works monetizing your CPL offers with: Discovering CPL (Cost per Lead); CPL Vs CPA and how to monetize your
More About Advertising
JULY 15, 2020
In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the efforts are more modest but some in-house advertisers have spent heavily over the years, notably website firm Wix in the US with a star-studded series. Here’s Gal Gadot and Jason Statham in 2017’s Super Bowl.
Gods of Advertising
JULY 16, 2020
Your body loves to tell you how old it is. It complains. Varying intermittent pains in your back, knees and shoulders. Twinges you feel upon rising. Parts grow bigger (nose, prostrate, hairs in your ear) even as you get smaller (5’ 8” from 5’ 10”). A shrinking bladder forces you out of bed. Or is it an expanding prostrate? Likely a combination, another one-two punch to the body.
InMobi
JULY 13, 2020
This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. It is the responsibility of brands to think of a larger purpose, which adds priceless value to the consumer.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
JULY 13, 2020
On June 17, 2020, the Ninth Circuit Court of Appeals issued a published opinion affirming the dismissal of a consumer class action seeking $32,000,000 against Venable client Premier Nutrition Corporation. The Court held that federal equitable principles must apply to class actions pending in federal court, even where state law rules the underlying causes of action.
More About Advertising
JULY 17, 2020
Wonderhood Studios, the combined agency and TV production company set up by former Channel 4 boss David Abraham (below) has won UK mobile operator Three. The win is timely for Wonderhood, which has found itself on some good lists which it’s failed to convert. The business moves on from Wieden+Kennedy which has produced some outstanding.
Single Grain
JULY 16, 2020
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.
Lemonads
JULY 13, 2020
Wondering how I scale my Facebook campaign from 10 to 1000$ per day ? In this article, I’ll show you how it can be done and … yes! It’s possible! You only need to know where to start to take your Facebook advertising campaigns to the next level! Let’s start to improve your Facebook Ad conversions ! If you don't know what Facebook Ads Campaign is, we invite you to start by reading our article: Tips for Building a Successful Facebook Ads First, do you know about the Facebook Ad campaigns world and
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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