Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous

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Marketing MarTech GDPR Healthcare 141

More About Advertising

JANUARY 7, 2022

Premier League club Arsenal is ditching the famous red on its strip for Saturday’s FA Cup match as part of a campaign – ‘No More Red’ from Iris with Adidas – in response to the horrifying level of teenie knife crime in London (150 or so deaths in the last 12 months with, doubtless, more. The post Iris steps up with knife crime plea from Adidas and Arsenal first appeared on More About Advertising.

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Digital Remedy

JANUARY 7, 2022

2022 is officially here, and exploring new media channels is becoming increasingly important for direct-to-consumer (DTC) and subscription-based marketers looking to grow their customer base and boost sales in today’s increasingly competitive retail space. With many brands experiencing diminishing returns on ad spend on search and social and consumer spending expected to rise, now is the time to truly maximize your media investment by making the shift to CTV/OTT.

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Advertising Brand Awareness Retail Media 52

EGC Group

JANUARY 7, 2022

If the ongoing and ever-changing era of the COVID-19 pandemic has taught us anything, it is how to adjust, pivot, and adapt. Where marketing and advertising are concerned, adaptability has been especially felt in creating relationships between brands and customers. Here then are a few marketing trends to be aware of as 2022 gets underway.

Marketing 52

Marketing Advertising 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.

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Marketing Communications MarTech 138

More About Advertising

JANUARY 7, 2022

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he makes a pretty good fist of it. WT has a big meta-exhibit at the forthcoming.

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Advertising Finance Media Agency 59

Frequence

JANUARY 6, 2022

Adults in America spend an average of five hours per day viewing TV content ( Nielsen ). As more people cut the cable cord, streaming video continues to gain viewers and ad dollars. Video advertising tactics such as Connected TV (CTV) , Over the Top (OTT), and Pre-Roll are growing fast. In 2021, US advertisers spent $14.44 billion on CTV, an increase of 59.9% over 2020 ( eMarketer ).

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Media Advertising Marketing 52

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.

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Marketing A/B Testing Communications MarTech 135

More About Advertising

JANUARY 7, 2022

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big budget helps of course and insurance giant Axa has pushed the boat out with ‘Birders’ The post MAA Ad of the Week: Axa's 'Birders' from Publicis Conseil first appeared on More About Advertising.

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Advertising Marketing Agency 59

illumin

JANUARY 6, 2022

Schedule recurring reports with ease and gain access to two new reports: Reach and Frequency and Time to Convert illumin users, do you hear sleigh bells on the roof? It sounds like you’ve got one more gift to unwrap: a new predefined report interface! This is one gift that will keep giving, allowing you […]. The post illumin’s new predefined report interface has landed appeared first on AcuityAds Inc.

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Advertising

Smarty Ads

JANUARY 5, 2022

The market of native advertising platforms is thriving because digital marketing campaigns are moving towards a better user experience while leaving behind traditional ads. Americans spend over seven hours looking at the screen and the biggest media consumer, Filipinos, spend around eleven hours. Thus, it makes sense to.

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Native Advertising Advertising Media Marketing 52

Martech

JANUARY 6, 2022

McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te

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Finance Food Retail Conversion 123

More About Advertising

JANUARY 7, 2022

M&C Saatchi’s fortunes as a public company have certainly been diverting: it’s currently recovering from an accounting black hole and its four founders have all disappeared in the past year or so. Now it finds its deputy chairman seemingly trying to take over the company. Tech entrepreneur Vin Murria (above), who bought 12.5 per cent.

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Advertising Finance Media Agency 59

AdvertiseMint

JANUARY 6, 2022

Photo by John Schnobrich on Unsplash. There are many challenges that Amazon sellers face , but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits. Scammers will copy your listing, start price wars, or even send threats – and Brand Registry doesn’t always prevent them from doing so, either. If you’re an Amazon seller losing sales from scammers and hijackers and are wondering what you can do about it, this article will provide you with al

Pop-Up 52

Pop-Up Communications Manufacturing Retail 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. It creates content recommendations for viewers while offering data and metrics to content creators and advertisers.

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Audience Cookies MarTech Advertising 119

Martech

JANUARY 3, 2022

Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible and useful to marketing colleagues and others, e.g. sales and customer service.

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Marketing MarTech Machine Learning ROI 120

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so it’s not surprising that in outlooks for the upcoming year, there’s been a lot of talk about how NFTs and blockchain technology can give brands a lift.

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Marketing Retail MarTech Media 117

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. “Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference.

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Display Advertising MarTech Impressions Marketing 117

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic. Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand p

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Media Audience MarTech Marketing 116

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a li

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MarTech ROI Marketing 115

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C.

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Real Estate AutoMobile Education Electronics 114

Martech

JANUARY 3, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022.

Retail 113

Retail MarTech Marketing Media 113

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. NBCUnified is made up of three main components – the NBCU ID, the Data Marketplace and Partner Integrations.

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Retail Ad network Entertainment MarTech 112

Martech

JANUARY 3, 2022

Two major upcoming live events are trying to stay the course as experts predict the Omicron wave will peak in mid-January. CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.

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Retail MarTech Marketing 111

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization.

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ROI MarTech Marketing 111

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts.

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Shipping Audience MarTech Marketing 110

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform. Drift supports personalized website engagement, especially via AI-powered chatbots, for the B2B market.

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Conversion MarTech Marketing 108

Martech

JANUARY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again. It’s the first work week of 2022 and so far it’s all a little disorienting, isn’t it?

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MarTech Marketing 107

Martech

JANUARY 5, 2022

Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across platforms. Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels.

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Audience Media MarTech Marketing 106

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. In an effort to make the shopping seamless, neither product requires shoppers to download a separate app. Scan & Know allows shoppers to get more information about a product in-store by scanning the product directly with their phones.

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Shipping Retail eCommerce MarTech 106

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.