Adweek
JULY 18, 2022
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the.
Martech Series
JULY 18, 2022
Gaming is freedom. It lets users explore an infinite virtual world within a restrictive space, enter or exit it anytime and build global communities. That is the irresistible thrill of web 2.0 that brought gaming enthusiasts on the same platform. Now imagine the next level wherein gamers can ‘literally’ move into the virtual realm, seek immersive experience, and make money.
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Adweek
JULY 18, 2022
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken".
AdExchanger
JULY 18, 2022
Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 18, 2022
When your passion becomes your profession, it's easy to feel like you've won the proverbial lottery. But what happens when you aren't afforded the luxury of signing off at the end of the day? It's the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game.
Martech Series
JULY 18, 2022
New publication covers modernizing the insights function with steps for better technology adoption and implementation, proving value and eliminating traditional process fragmentation. Infotools, a global leader in market research analysis solutions, has released a new paper ‘Transforming your insights function.’ The publication provides an in-depth look at the state of the industry and provides a path forward for brands and organizations looking to modernize their approach and maximi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 18, 2022
It’s time to rethink gating your content. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. Nor is that the only content problem B2B businesses are having. One-third of companies said content marketing is one of the most valuable demand generators.
Adweek
JULY 18, 2022
Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just.
AdExchanger
JULY 18, 2022
Chris ComstockChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Comstock, chief product officer of Claravine. The Digital Markets Act (DMA) is coming to the European Union. But rest assured – it will have implications for United.
Adweek
JULY 18, 2022
When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the.
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AdExchanger
JULY 18, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going With The Stream Broadcasters are all-in on streaming subscriptions as the metric du jour, but they are still awkwardly adapting to the market. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or.
Adweek
JULY 18, 2022
Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market--and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the.
Martech
JULY 18, 2022
Most B2B businesses have some kind of account-based marketing strategy. At the very least, they know who their most valuable accounts are and they try to give them some extra care and attention. But how are they tracking that? In a CRM? Maybe just in shared spreadsheets. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?
Adweek
JULY 18, 2022
The Washington Post once made headlines with its early adoption of TikTok, but its Instagram strategy--a platform whose growth will ultimately lead to driving subscribers--could soon steal the spotlight. The official Washington Post Instagram account just surpassed 6 million followers--and it gained 1.2 million of those followers in the last 12 months, according to Travis.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
JULY 18, 2022
MSCI Inc, a leading provider of critical decision support tools and services for the global investment community, announced today that Cristina Bondolowski has joined the firm as Chief Marketing Officer and as a member of MSCI’s Executive Committee. Ms. Bondolowski will be responsible for the strategic development and execution of MSCI’s global marketing and communications programs in support of the firm’s global growth initiatives and client focus areas, including ESG and climate.
Adweek
JULY 18, 2022
The elements of a classic horror film can vary from bloodthirsty monsters to diabolical, deadly manipulators. For Ford, a good creepy flick can include all of it, as long as its pickup truck is the star. To celebrate the launch of Ford's first-ever F-150 Raptor R on July 18, the automotive brand is releasing a.
Digital Turbine
JULY 18, 2022
Digital Turbine might have a brand new look-and-feel, but we still put telecom first. Like we always have and always will. Our new identity comes with new synergies thanks to our acquisitions of AdColony, Fyber, and Appreciate that have strengthened relationships with top advertisers and given us an amazing blend of tech, processes, and people. While this marks an important step in our journey, our goal remains the same – to connect our partners to more customers, in more ways, across more
Adweek
JULY 18, 2022
In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022. As someone who knows firsthand the value of culturally relevant content and media, I can tell you without hesitation that Black-owned.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digital Turbine
JULY 18, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps.
Adweek
JULY 18, 2022
Hanesbrands' global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media's (PM) Spark Foundry is the incumbent. The PM agency declined to say if it's defending the.
Martech Series
JULY 18, 2022
The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network. WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. Founded in 2013, Corebiz employs over 600 people across Latin America, with the majority of its headcount based in its São Paulo and Franca offices in Brazil.
Adweek
JULY 18, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller sits down with the podcast's new co-host and Adweek community editor Luz Corona as they discuss this year's Women Trailblazers issue with contributor Leslie Blount. Listen in as they celebrate women in media, tech and advertising who are taking.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Spoton Digital Media
JULY 18, 2022
When most of us hear the word storytelling , we think of children’s books or tales told around a campfire. We think about movies, fables, and our favorite characters. But storytelling isn’t reserved for fiction and entertainment. The power of storytelling also works in marketing. Using stories in marketing allows you to share memorable and powerful messages that connect deeply with audiences and customers.
Adweek
JULY 18, 2022
The Twitter mobile application features sound effects that are associated with Twitter Spaces, Twitter's audio conversations that are featured at the top of a user's home feed. Users can prevent the Twitter app from playing these sound effects by turning them off from within Twitter's Settings menu. Our guide will show you how to turn.
Martech Series
JULY 18, 2022
Part of AfterShip’s Family of Products, Automizely Marketing Saves Online Retailers Time by Automating Their Ecommerce Campaigns. Automizely Marketing, an all-in-one solution that helps manage and automate e-commerce merchants’ marketing initiatives, today released an upgraded version of its product. This breakthrough product helps to effortlessly manage and automate e-commerce merchants’ marketing needs and engage customers through each stage of the purchase process.
Adweek
JULY 18, 2022
As U.S. inflation hit a four-decade high of 9.1% in June, shoppers are pulling back on what they buy--from clothing and toiletries to staple foods and household items. The moment is giving private label brands, which cost less than their brand-name competitors, an opportunity to appeal to the public. And some are taking it. In.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
JULY 18, 2022
The scales are finally tipping towards a CTV-first world. According to a new report from eMarketer, the number of cord-cutters and cord-nevers will reach 138.1 million by 2024, overtaking the number of pay TV viewers for the first time. Pay TV viewership ultimately peaked in 2013, and ever since has been consistently dropping—by 2024, pay TV viewership will have fallen to 129.3 million in the US.
Adweek
JULY 18, 2022
As any marketer will know, building consistent long-term brand success is an incredibly difficult thing to achieve--especially in periods of economic upheaval. Having endured a pandemic and now a war in eastern Europe, the last two years have been erratic for global brands to traverse. By comparison, the previous eight years marked a much calmer.
Ad Tech Daily
JULY 18, 2022
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. – Walmart (NYSE: WMT) and Roku, Inc. (Nasdaq: ROKU) announced a first-of-its-kind partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers […].
Adweek
JULY 18, 2022
An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks. The "Vegan Dress" is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen. The design was inspired by Magnum's vegan ice-cream bar and modeled.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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