The Next Horror Film Star Is Ford's Raptor R Pickup Truck in Hair-Raising Ad

'Scary Fast' leans on classic genre elements to highlight the vehicle's speed

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The elements of a classic horror film can vary from bloodthirsty monsters to diabolical, deadly manipulators. For Ford, a good creepy flick can include all of it, as long as its pickup truck is the star.

To celebrate the launch of Ford‘s first-ever F-150 Raptor R on July 18, the automotive brand is releasing a short horror film, “Scary Fast.” In partnership with Wieden+Kennedy New York, the film conveys the thrills of the Raptor R in a way that anyone who has conquered brutal off-road environments can appreciate.

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