As U.S. inflation hit a four-decade high of 9.1% in June, shoppers are pulling back on what they buy—from clothing and toiletries to staple foods and household items.
The moment is giving private label brands, which cost less than their brand-name competitors, an opportunity to appeal to the public. And some are taking it.
In late June, discount grocer Save A Lot debuted new ads comparing its various store brands with their well-known national counterparts, such as DiGiorno pizza, Charmin toilet paper and Jif peanut butter.
“We’re inviting shoppers to try our private label products for their next barbecue,” Tim Schroder, Save A Lot’s chief sales and marketing officer, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in