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The Top 8 Retail Media Networks for Advertisers In 2024

Adweek

It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem.

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What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon

Adweek

Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC's Digital Commerce Index, or dComm Index for short, can help explain why. Here's how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with.

Marketing 346
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Amazon Business debuts first major campaign in grab at office supplies category

Marketing Dive

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.

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As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound

Adweek

flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 When wellness brand Liquid I.V. Liquid I.V.

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LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech

AdExchanger

Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies.

Marketing 134
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What Products Are Amazon Best Sellers?

AdvertiseMint

Are you searching for Amazon best sellers? As an Amazon seller, you should always pay attention to what shoppers are buying. Knowing what’s hot on Amazon will help you keep the right inventory and maintain your business’ profitability. What Is Amazon Best Sellers? What Is Amazon Best Sellers?

Fashion 52
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. categories. Top performing categories in U.S. In the U.S.,

Retail 115