Basis

DECEMBER 5, 2022

As we head into 2023, the big topic for consumer-packaged goods (CPG) brands is retail media networks and how they are going to affect budget allocations. Here are three considerations CPG advertisers should make as they leverage retail media networks: 1) Maximize their troves of first-party data.

Marketing 52

Marketing Retail Finance Banner 52

InMobi

MAY 2, 2022

When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. What does a quality CPG marketing strategy look like in 2022? At the beginning of 2022, we surveyed over 2,800 CPG consumers across the U.S.

Retail 52

Retail Food Manufacturing Advertising 52

Martech

JULY 19, 2021

Understanding these users through better data empowers marketers across all categories, not just the cannabis market. As cannabis products become more widely used, these consumers can be messaged about packaged goods, consumer electronics, financial services or any other category. Demographics, not stereotypes.

Electronics 117

Electronics Food Cookies Retail 117

Martech Series

NOVEMBER 30, 2022

Instacart , the leading grocery technology company in North America, announced Instacart Promotions, a new suite of advertising solutions for brand partners to deliver more value and savings to consumers as they shop across the Marketplace. -New Suite of Coupons and Promotions Will Help Consumers Save from 5,500+ Brand Partners on Instacart.

Advertising 92

Advertising eCommerce MarTech Impressions 92

Digiday

OCTOBER 17, 2022

In total, 87% of consumers have changed their behavior in at least one category, with brand switching as the leading changed behavior on average across categories, said Renee Cassard, OMG’s chief research officer. Which led to the creation of a category volatility index.

Media 68

Media Audience Agency Communications 68

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

Retail 104

Retail Food Education Marketing 104

Martech

AUGUST 5, 2021

It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Aisle’s website also groups products in categories for their users to discover. And take a look at these low app retention rates broken down by category. this week, following a soft roll-out in April.

Cookies 110

Cookies MarTech Retail Marketing 110

Martech Series

SEPTEMBER 19, 2022

Partnership Combines National Reach of Adsta’s Network of 50 million+ Grocery Shoppers with InMobi’s High-Impact Video Experiences to Help Improve Product Discovery Experiences. This will mark InMobi Commerce’s launch into the grocery vertical, alongside existing categories, including CPG, consumer electronics, apparel, and beauty.

Retail 88

Retail Media Electronics eCommerce 88