Martech Series

AUGUST 3, 2022

– Free Amazon Search Trends Tool Reveals Patterns in Consumer Search Behavior by Brand and Category –. Many brands and investors are accustomed to using Google Trends data to plan new product development or inform their merger and acquisition strategy. “Amazon remains a proverbial black box across a number of areas.

Retail 91

Retail eCommerce MarTech ROI 91

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Marketing 107

Marketing Audience MarTech Conversion 107

VideoWeek

MARCH 31, 2023

In this week’s Week in Review: Bertelsmann pauses its merger plans, S4 passes £1 billion in revenues, and Channel 4 experiments with less cluttered ad breaks. But both of these mergers were blocked by competition authorities. A final decision will be given on 26th April 2023.

Entertainment 52

Entertainment Agency Media Ad Tech 52

Martech Series

FEBRUARY 2, 2023

A press release or branded article, namely content that comes under non-news category can be published real-time with appropriate disclaimers on news publishing websites. Content can now be directly delivered to your consumers, vendors and stakeholders through online articles, graphics, videos, audio podcasts, downloadable surveys etc.

Communications 81

Communications MarTech Audience Media 81

Chief Martech

JULY 30, 2022

It’s an empirical count — like the martech landscape, but spanning all business software categories. These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. It’s not a theoretical guesstimate. What about consolidation, you say?

MarTech 132

MarTech Pop-Up Impressions Marketing 132

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 66

Ad Tech Demand Side Platform Pop-Up Marketing 66

Digiday

JULY 6, 2022

The key hits: Advertising is taking a hit in the pre-recession panic, but not all categories will be impacted the same way. Other categories, however, are performing well despite the looming recession, according to some media executives. We also saw a slight increase in [that category during] the pandemic. Mid-year review.

Media 66

Media Non-Profit Advertising Finance 66

Martech Series

NOVEMBER 23, 2022

I came to Appspace via an acquisition. As many organizations are still structuring their return to office and hybrid work strategies, the timing is optimal for a marketer charting fresh territory in the workplace experience category. For this last prediction, I’ll bet on outdoor advertising, even for smaller B2B organizations.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech

JULY 29, 2021

Getting started on your relaunch.

Conversion 110

Conversion Communications MarTech ROI 110

Digiday

NOVEMBER 22, 2022

Every [advertiser] category that we report on showed an increase in ad spend,” said Darrick Li, vp of sales, North America, media owners at SMI. For starters, automotive advertisers were big spenders on CTV in Q3 despite the category cutting TV ad budgets earlier in the year amid supply-chain issues. CTV across the board was up.

Impressions 66

Impressions Demand Side Platform Advertising Entertainment 66

Martech

OCTOBER 20, 2022

Brinker says the vast majority of marketing technologists fall into this category. The first half of 2019 saw 246 mergers and acquisitions , a steep rise from the 162 deals that happened during the same time period in 2018. The Operations Orchestrator is responsible for implementing and managing martech systems.

MarTech 101

MarTech Marketing Shipping Conversion 101

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. Their revenue is also growing by 10%.

SEO 115

SEO Conversion Rate Marketing Conversion 115

VideoWeek

OCTOBER 6, 2023

Earlier this month, Teads was in merger discussions with Tremor International, which remains in the running as a buyer, the sources said. CEO Linda Yaccarino made the proposal in a meeting with the seven banks that helped bankroll Elon Musk’s acquisition of X, and now hold $13 billion of its debt.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

NOVEMBER 11, 2022

Netflix Moves Into Live Streaming, Explores Acquisitions of Sports Rights and Leagues. ITV says the technology, which it’s dubbed Automated Contextual Targeting or ACT, can recognise objects and moods as well as standard contextual categories within ITV programming. Top Stories. Publicis’ Epsilon Buys Retargetly.

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

APRIL 12, 2024

Google Considers HubSpot Acquisition Alphabet is considering a bid for HubSpot, a customer service platform with a market value of $35 billion, according to Reuters. The takeover would probably be the Google parent company’s largest ever acquisition. Read more on VideoWeek.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

VideoWeek

FEBRUARY 16, 2024

DoubleVerify Takes Tiered Approach to MFA Inventory DoubleVerify (DV), a media measurement and verification specialist, has launched tiered brand suitability categories to control made-for-advertising (MFA) inventory. The acquisition could make the retail giant a key player in the CTV ad market, competing with Amazon, Roku and Google.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JULY 18, 2022

In this week’s Week in Review: The DOJ is set to rejects Google’s offer to break up its ad business, DAZN explores an acquisition of Eleven Sports, and Dentsu cuts its ad spend forecast. billion from Blavatnik back in February, funding its continued pricey rights acquisitions. Top Stories. percent, a drop of 0.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

All About Advertising Law

MAY 5, 2017

” Justice Sonenshine and JAMS initially sought to dismiss the advertising claims under California’s Anti-SLAPP statute, which prohibits litigants from bringing certain categories of lawsuits that the legislation has deemed are intended to chill the exercise of free speech. million. .”

Advertising 40

Advertising Communications Marketing 40

VideoWeek

AUGUST 19, 2022

billion bid by AppLovin was contingent on Unity dropping the ironSource acquisition. TikTok plans to follow Facebook and Google in making it easier for users to opt out of certain advertising categories, the Wall Street Journal has reported. Discovery is selling its stake in GB News following a flurry of post-merger restructuring.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

OCTOBER 21, 2022

The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. Murdoch Proposes Fox/News Corp Merger. Next 15 this week received regulatory approval for its proposed merger with M&C Saatchi, signalling that the end may be in sight for the protracted takeover saga. IAB UK Introduces Gold Standard 2.1

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

JANUARY 19, 2024

Tastemade will produce 15 shows in the unscripted lifestyle category over the next few years according to Variety , including a new show hosted by Gordon Ramsay and his daughter Tilly. Strong ad yields and increased video advertising were cited as sources of strength, alongside acquisitions made by the company, according to Press Gazette.

Non-Profit 52

Non-Profit Media Agency Audience 52

VideoWeek

JUNE 2, 2023

The suite includes a new brand safety product, alongside tools to manage viewability and contextual categories, as well as fraud protection. “DV Last week saw the company re-enter merger talks with German media group ProSiebenSat.1. The business has also been hit by competition from DAZN over football rights, according to Reuters.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

NOVEMBER 18, 2022

Brands will be able to use this data to specifically target different categories of consumers based on their recent shopping habits. It serves as an extension of Pixability’s rating product for YouTube, which analyses videos based on category, metadata and source to determine brand suitability. Industry Dive Targets New Sectors.

Video Ads 52

Video Ads Retail Audience Media 52

Martech

NOVEMBER 15, 2023

Summarize conversion and cost of acquisition numbers and leverage any other key metrics that allow you to connect marketing to top and bottom-line growth. The tech stack contributes to the cost of customer acquisition. Mergers and acquisitions. Control customer acquisition costs. Calculate any ROI metrics.

Communications 104

Communications MarTech Marketing Finance 104

Venture Beat

APRIL 11, 2022

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need? Read More.

Marketing 98

Marketing 98

InMobi

NOVEMBER 26, 2012

billion war-chest that Baidu , a home-grown tech behemoth is expected to unleash for mergers and acquisitions overseas or even the latest Bond flick that features Shanghai & Macau China is now more in focus than ever before. Elex-Tech has apps spanning Games, Personalization and Utility among other categories.

Ad network 40

Ad network Communications Conversion Marketing 40

Venture Beat

APRIL 11, 2022

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need? Read More.

Marketing 52

Marketing 52

Digiday

NOVEMBER 20, 2022

Using a combination of in-house offerings and third-party solutions was marketers’ second most common means to both acquire data and build personalization tools, with about one-third of respondents selecting that mix for each category. Consumers also shifted many purchases from physical stores to e-commerce during the pandemic.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Martech

NOVEMBER 15, 2021

If you follow the progression of Scott Brinker’s famous logo chart you’ll note not just the expansion of categories, but also the almost vertigo-inducing number of logos within each particular box. But mergers and acquisitions almost never lead to products going away — they just change owners.

MarTech 110

MarTech Finance Marketing 110

Martech

DECEMBER 5, 2023

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.

Marketing 133

Marketing MarTech Manufacturing 133