Martech

APRIL 5, 2024

Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Non-retail media platform.

Media 113

Media Retail MarTech Audience 113

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. General handbags (15%) and active apparel (15%) were the categories with the highest U.S. categories.

Retail 115

Retail eCommerce Manufacturing MarTech 115

Digiday

APRIL 17, 2024

With some 144 million customers shopping via in-store and online, the retail giant has connected its Walmart Luminate insights unit with its sales network Walmart Connect to help the company’s suppliers better plan for accommodating customers’ needs. Continue reading this article on digiday.com.

Retail 81

Retail Media Marketing 81

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Retail Media Networks. Overall, BNPL was optioned for 6.5%

eCommerce 98

eCommerce Electronics Retail Food 98

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Top categories. The demand for lower prices could find retailers promoting discounted store brands this Prime Day. “A

eCommerce 107

eCommerce Electronics Retail Fashion 107

AdExchanger

OCTOBER 30, 2023

The holdcos really want to cash in on the retail and commerce media trend. Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […] The post Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital appeared first on AdExchanger.

Media 109

Media eCommerce Retail Agency 109

Digiday

FEBRUARY 12, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store. Continue reading this article on digiday.com.

Retail 79

Retail Marketing Media 79

Martech

JANUARY 4, 2024

retail sites). Another driver was major discounting by retailers. As much as 65% of the record holiday spending was driven by those three categories, plus furniture and groceries. Paid search was again the biggest driver of sales for retailers (29.4% Consumers spent $220.1 Why we care. The fruitful channels.

Electronics 109

Electronics Affiliates Retail Food 109

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.

SEO 92

SEO Retail Communications MarTech 92

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 115

Retail Marketing Fashion Audience 115

AdExchanger

SEPTEMBER 14, 2022

Merkle’s retail and consumer goods group has become a testbed for multiple other verticals. Although people tend to think of retail advertising from the perspective of grocery store chains and major CPG brands (Walmart, Target, Kroger and the brands they carry), these days the “retail media” category includes a host of new.

Retail 104

Retail Media Advertising 104

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Performance by category. Groceries surged in cost more than any other category. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges.

Electronics 106

Electronics Retail Food MarTech 106

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 70

Retail Advertising Cookies Marketing 70

Martech

JANUARY 17, 2024

” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Cookies 137

Cookies Impressions Retail MarTech 137

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 118

Retail Media eCommerce GDPR 118

Digiday

APRIL 2, 2024

In the new Best Use of AI category, home security leader Ring used AI to enhance its marketing strategy, particularly in search, amid growing competition. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

Click Through Rate 59

Click Through Rate Media Retail Impressions 59

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. CPG investment is expected to grow 20% YoY this year, retail 30%. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Social video. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth.

Video Ads 66

Video Ads Retail MarTech Marketing 66

Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S.

Electronics 122

Electronics eCommerce Food Retail 122

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. It’s advertising as utility.

Retail 113

Retail Electronics Media SEO 113

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology.

Public Relations 127

Public Relations MarTech Retail Marketing 127

Martech

NOVEMBER 10, 2022

retail sites, 100 million SKUs and 18 product categories. With the expectation that consumers would shop early this year (not least because of supply chain and delivery concerns), many online retailers offered discounts in advance of the upcoming major shopping holidays. This despite inflation and talk of a recession.

Electronics 113

Electronics Food eCommerce Retail 113

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Popular product categories included childrens apparel, audio equipment and appliances. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges. Why we care.

Electronics 127

Electronics Retail MarTech Marketing 127

Marketing Dive

DECEMBER 2, 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

Retail 100

Retail Marketing 100

Martech Series

JANUARY 30, 2023

That’s according to the company’s 2023 State of Digital Commerce Report, which analyzed online retail purchases across desktop and mobile devices. Comscore’s Digital Commerce Measurement includes all online retail spending except for travel. This reflects a 21% increase in spend year-over-year (YoY).

Retail 88

Retail MarTech Media Marketing 88

Marketing Dive

MARCH 6, 2023

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.

Retail 93

Retail Media Marketing 93

Bhatnaturally

NOVEMBER 12, 2022

Beyond retail brands, several other categories create campaigns aimed to make the most of the season. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Oct-Dec is Apple’s Q1 and [.].

Retail 112

Retail Advertising Marketing 112

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 112

Retail Retargeting Ad Inventory Media 112

Digiday

FEBRUARY 12, 2024

Vox Media chief revenue officer Geoff Schiller told Digiday the title’s expansion is justifiable due to an increase in advertiser demand (especially in categories such as luxury brands, retail, beauty and CPG) and a need to keep up with that demand.

Media 94

Media Fashion Retail Audience 94

AdExchanger

JUNE 15, 2022

Just don’t call Marriott’s new platform a retail media network (RMN). “I I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called.

Retail 98

Retail Media Advertising 98

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Ad Colony

MAY 24, 2022

The Large Retailer Effect. A key reason for this is the presence of 3 do-it-all large retailers in Amazon, Walmart, and Target. For comparison, no other app in the category had awareness over 57%. for shopping apps — the lowest of ANY category. Read the full report here. What’s in the Box? . How Certain Apps Won.

Retail 85

Retail Conversion Marketing 85

Martech

JANUARY 18, 2024

Users can filter search results by category sales ratio, classification, business model, and partnership lgolia’s Generative Shopping Experiences creates unique online shopping experiences. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech!

MarTech 110

MarTech Affiliates Retail Brand Awareness 110

Martech

NOVEMBER 18, 2022

IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). Retail media networks. Nearly two thirds (61%) of these decision makers are considering placing ads in retail media networks. YoY in 2023. Goals for ads. Why we care.

Retail 117

Retail eCommerce Agency Media 117

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data.

MarTech 119

MarTech eCommerce Retail Marketing 119

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. ” The retail roller coaster. While ecommerce soared during the pandemic, brick-and-mortar retail faced challenges. Why the World Tour?

eCommerce 116

eCommerce Retail Communications MarTech 116

AdExchanger

SEPTEMBER 21, 2022

But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that.

Retail 98

Retail Media Ad Exchange 98

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up. Retail strategy. In the U.S.,

Retail 101

Retail Food Education Marketing 101