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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. How a Brand Persona Plays Into Effective ROI. * Conclusion.

Food 105
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Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Marketing Dive

Rather than sell bottles bearing different names, as Coke does, Pepsi is using the concept to promote its positioning around food pairings. Pepsi is running out-of-home and radio ads in key markets that reinforce the messaging behind “Food Deserves Pepsi.” market share. ET Loyalty 2.0

Food 89
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Retail 109
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Jack in the Box links with T-Pain for Fortnite map, Twitch livestream

Marketing Dive

Two commercials promote the effort and leverage the concept of a “munch slip,” where those craving the chain’s food mistakenly say “munch” instead of “much” and make Jack Box appear. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

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McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

Marketing Dive

The fast-food giant will release a TV commercial that spotlights consumers’ social postings about the menu item, which was phased out nationally in 2016. The campaign also includes social posts, out-of-home ads and a Snapchat activation. ET Loyalty 2.0

Agency 76
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Social Commerce Set to Be Top Objective for Influencer Marketing Campaigns Within the Next Year, According to Marketers

Martech Series

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.