Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

Agency 257

Agency SEO Marketing Electronics 257

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S. AI-driven speech analytics.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Fuel Lines

MAY 11, 2015

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies. New business has been a problem historically for agencies.

Agency 262

Agency Media Education Marketing 262

Fuel Lines

MARCH 12, 2015

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies. New business has been a problem historically for agencies.

Agency 254

Agency Media Education Marketing 254

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The biggest value you can provide to your clients as an agency is transparent and actionable reporting. It ties all of your lead sources’ data together across every channel where your client markets.

Marketing 98

Marketing ROI Agency MarTech 98

Fuel Lines

JANUARY 10, 2013

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.

Agency 279

Agency Marketing Education SEO 279

Fuel Lines

DECEMBER 7, 2012

A collection of the most popular Fuel Lines’ articles using social media for agency new business. It’s incredible to me that I’ve built an international business through content marketing. It demonstrates the power and potential of utilizing social media for your agency’s new business.

Agency 254

Agency Media Communications Education 254

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

FEBRUARY 26, 2015

A new approach is NOW needed for agency new business. New business has been a problem historically for agencies. Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media, inbound and content marketing.

Agency 254

Agency Media Marketing Advertising 254

Fuel Lines

APRIL 1, 2016

If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! My blog provides a consistent flow of inbound leads. “Fortune 500 companies have an average of 17 agency relationships.” Ad agencies are target-less.

Agency 266

Agency Audience Marketing Media 266

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download!

Machine Learning 104

Machine Learning Display Advertising MarTech SEO 104

Fuel Lines

JANUARY 23, 2015

A New Approach for New Business New business has been a problem historically for agencies. A New Approach to New Business Workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. Learn how to solve the problem of positioning and differentiating your agency without the pain or risk.

Agency 249

Agency Media Education Marketing 249

Fuel Lines

NOVEMBER 25, 2014

This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., New business has been a problem historically for agencies.

Agency 279

Agency Media Education Marketing 279

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Fuel Lines

DECEMBER 18, 2017

Having a written marketing plan makes new business easier and much more consistent. I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. They have no marketing plan. It’s as if they lose their marketing minds. Decide WHO.

Agency 268

Agency Audience Marketing Advertising 268

Martech Series

JUNE 3, 2022

CallVision DNI enables Dealers to take the wheel of their digital commerce future. The platform captures, attributes, and provides a frictionless environment that integrates the digital and call flows to optimize marketing effectiveness and spend ensuring a measurable return on investment (ROI). Organic SEO analysis.

Marketing 96

Marketing ROI SEO Conversion 96

Fuel Lines

JULY 27, 2016

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. Stitcher: Listen here.

Agency 235

Agency Healthcare Media Conversion 235

Fuel Lines

SEPTEMBER 4, 2012

500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA. Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. I spoke at Inbound 2012 on Wednesday and had to catch a flight back to Birmingham that evening.

Marketing 277

Marketing Agency Media Shipping 277

Martech

AUGUST 2, 2023

Where they differ is that recordings are a lot more difficult to parse than digital data. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Get MarTech! In your inbox.

Marketing 98

Marketing ROI MarTech Agency 98

Martech Series

NOVEMBER 1, 2022

Jörg Strotmann has been promoted to WebPros Vice President of Direct Marketing. Sean Melton joins WebPros as Vice President of Partner Marketing. Our ability to execute with speed and scale in all the markets we serve is what will set us apart,” shared Christian Koch , CEO of WebPros. About Adam Knapp. About Sean Melton.

eCommerce 88

eCommerce Communications MarTech Education 88

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Marketing 136

Marketing SEO ROI Conversion 136

Martech Series

NOVEMBER 10, 2022

Marketing Technology News: Viral Nation Names Paul Telner as New Head of Programming. Started in 2019, Kennected’s Agency Solutions Partner Program was developed for business owners who want to help their clients grow by using the inbound approach. The Agency Provider Partner is for mid to large size businesses.

Marketing 82

Marketing Education Shipping Agency 82

Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. In response, some agencies are expanding their services beyond earned media in an effort to keep up with client demand and maintain a competitive edge during economic uncertainty. “You have to have an agency that covers all of that now.”

Agency 70

Agency Media Public Relations Communications 70

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Machine Learning 101

Machine Learning GDPR MarTech Marketing 101

Fuel Lines

MAY 8, 2015

Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other Tweets that include that keyword or phrase. Create a brand hashtag that defines your agency. Agencies often miss a great opportunity to market themselves when they don’t choose a hashtag.

Agency 269

Agency Media Audience Marketing 269

NewProgrammatic

JANUARY 26, 2022

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities. This event is not limited to digital marketing.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Fuel Lines

AUGUST 9, 2018

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

Agency 113

Agency Marketing Click Through Rate ROI 113

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of prospects. The more targeted traffic you can generate, the more inbound new business leads you’ll create.

SEO 274

SEO Agency Audience Media 274

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. So, sit back as we figure out the best marketing automation tools together! What is a Marketing Automation Software? No fluff, just the goods!

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Paleo AdTech

DECEMBER 10, 2023

agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. ”) As Urschel describes the deal, it unfolded rapidly.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website.

SEO 110

SEO Public Relations Agency ROI 110

Digiday

OCTOBER 12, 2022

The softening advertising market hasn’t hit podcast ad spending quite as hard as digital publishing or TV, but publishers and ad agencies say the rate is starting to slow. The inbound activity of new RFPs is lower than it was 90 days ago,” said David Spiegel, CRO of Betches Media. “We’re Sara Guaglione. . $12:

Media 66

Media Pop-Up Audience Agency 66

Paleo AdTech

JANUARY 18, 2022

agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. As Urschel describes the deal, it unfolded rapidly.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! Creating helpful content has provided me with a consistent flow of inbound leads.

Agency 222

Agency Healthcare Manufacturing Audience 222

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 98

Marketing Healthcare Real Estate Conversion 98