Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 112

Marketing Education Machine Learning Entertainment 112

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketers must try the ideas with real campaigns.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Marketing 98

Marketing Cookies Brand Awareness Ad Tech 98

Basis

APRIL 10, 2024

In recent years, the digital advertising industry has come face to face with a barrage of new policies and regulations. Consumers accept ads’ presence in our digital ecosystem, with 95% saying they would prefer ads to paying higher costs for an ad-free online experience.

Advertising 80

Advertising Conversion Education Audience 80

Ad Monsters

FEBRUARY 2, 2024

The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. ” He highlighted how the CTV market, having never depended on cookies, confronted the identity challenge early on and cultivated a collaborative environment in response.

Cookies 119

Cookies Audience Conversion Media 119

Digiday

DECEMBER 10, 2023

The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services.

Ad Tech 91

Ad Tech Media Advertising Marketing 91

MNTN

APRIL 9, 2024

Marketing is one of the most important steps in growing any business. Making use of effective marketing touchpoints requires the right blend of digital and offline advertising campaigns to build awareness and strengthen your brand. What Are Touchpoints in Marketing? What Are Touchpoints in Marketing?

Marketing 52

Marketing Brand Awareness Communications Impressions 52

VideoWeek

APRIL 17, 2024

Flywheel Digital, a digital commerce platform bought by Omnicom last year, was a significant contributor to this growth, according to Omnicom executives. Flywheel sits within Omnicom’s ‘precision marketing’ segment, which saw 4.3 percent organic growth in Q1.

Retail 52

Retail Agency Cookies Media 52

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. Besides, it’s cost-effective, which is great for companies with smaller budgets. This blog post discusses using social media marketing services to give your business an advantage over other companies! Should you use social media marketing services?

Media 98

Media Marketing SEO Impressions 98

Digiday

FEBRUARY 13, 2024

The shortlist entries share a common theme: creating content that resonates with audience interests and investing in partnerships to reach new markets. For example, Pepsi MAX secured a nomination for Best Use of Video for its campaign to get U.K. football (soccer) fans 18–34 to see the brand as the ultimate refreshing beverage.

Food 75

Food Audience Media Marketing 75

Digital Remedy

NOVEMBER 30, 2023

The consumer packaged goods (CPG) industry is elbowing through a tight market. Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online.

Food 105

Food Retail Shipping Audience 105

Martech Series

NOVEMBER 15, 2022

Even in times of growth, but especially in times of turbulence, companies must evolve their marketing strategies to respond to fast-changing consumer behavior and fluctuations in demand. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% Be discoverable online.

Marketing 124

Marketing Audience Communications Media 124

Martech Series

DECEMBER 9, 2022

In a B2B marketing mix, companies promote or market their products to other companies. For example, companies need raw materials to produce goods for consumers. B2B marketing differs from B2C in the sense that the marketing strategies in the former are not focused on end consumers.

Affiliates 97

Affiliates Marketing MarTech Advertising 97

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Marketing 130

Marketing Pharmaceuticals Manufacturing MarTech 130

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech Series

DECEMBER 20, 2022

Cobwebs Technologies, a global leader in Artificial Intelligence (AI)-powered Open-Source Intelligence (OSINT), received Frost & Sullivan’s 2022 North American Entrepreneurial Company of the Year Award for excelling in the digital intelligence software space.

MarTech 98

MarTech Agency Marketing 98

Martech Series

JANUARY 19, 2023

The end-to-end digital sales solution utilizes AI and machine learning to guide broadband providers’ online shoppers to the right products and services that best meet their needs — without requiring agent interaction.

Machine Learning 101

Machine Learning Conversion Rate Conversion MarTech 101

Ad Monsters

DECEMBER 27, 2023

While some made it a part of their company goals to work towards DEI, others in the advertising industry are noticing that the era of diversity is not what it once was. Brands across every industry are still learning to create a space that adheres to diversity, equity, and inclusion. Rogers, Culture Genesis Inc.

Ad Tech 93

Ad Tech Audience Media Retail 93

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Digital advertising is dominated by Google and Facebook,” Sen. It also imposes consumer protection rules similar to ones governing financial trading.

Ad Space 120

Ad Space Ad Exchange Ad Tech Impressions 120

Ad Monsters

DECEMBER 4, 2023

For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. Many of us have had front-row seats to the twists and turns that shaped our industry, sometimes taking sides and always hoping for the best. Collins, who holds a Ph.D.

Advertising 111

Advertising Media Education Entertainment 111

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Employees can help define the company vision. A challenging digital marketing world. But let’s face it.

Advertising 140

Advertising Marketing ROI Conversion 140

Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Q: How did you get into marketing? I think that’s what really introduced me to marketing.

SEO 112

SEO MarTech Agency Marketing 112

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Marketing 70

Marketing Machine Learning Audience Communications 70

Ad Monsters

APRIL 9, 2024

The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. Susie Stulz: What makes now a good time for brands to consider out-of-home (OOH), and particularly digital out-of-home (OOH)?

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Martech

FEBRUARY 13, 2024

Your martech decisions must align with and advance your company’s core business goals for the next one to two years. Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Which key goals will your marketing efforts affect?

MarTech 108

MarTech eCommerce Conversion Rate Healthcare 108

Martech Series

AUGUST 12, 2022

Miro, the online platform accelerating innovation through visual collaboration, has been named to the Forbes 2022 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

Marketing 90

Marketing MarTech 90

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Up until then, the company had put most of its efforts into search and social media. So every dollar counts.”

Machine Learning 119

Machine Learning Audience Brand Awareness Conversion 119

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 115

Marketing eCommerce Retail MarTech 115

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel?

ROI 128

ROI Brand Awareness Marketing MarTech 128

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

MarTech 117

MarTech Education Audience Marketing 117

Martech Series

NOVEMBER 2, 2022

The platform acts as a central place where businesses can easily connect with the reliable and best products and service providers worldwide. Being online is extremely important for the success of businesses and to reach out at a global level. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Martech Series

DECEMBER 12, 2022

The PXM company Salsify comes together with Zorang, a commerce and customer experience consulting company, to assist brands in winning over digital experiences. Salsify is a global player in providing Product Information Management solutions to address the complexity of the digital retail landscape.

Retail 73

Retail Manufacturing MarTech Marketing 73

Martech Series

AUGUST 10, 2022

Market Force Information announced that they are making their world-class large-scale retail customer experience programs available to businesses through the CX Express Shop: an online store for companies looking to launch a customer experience program. CX Express Mystery Shopping. How CX Express Mystery Shopping Works.

Marketing 87

Marketing Retail MarTech 87

Martech Series

JULY 7, 2022

CMS vendor Umbraco and co-sponsors Marcel Digital, Marathon Consulting and Definition 6 solicit experts in digital transformation to share insights on building an agile and composable digital experience platform (DXP). Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

Education 105

Education ROI Agency MarTech 105

Martech Series

SEPTEMBER 20, 2022

Easy Digital Downloads (EDD), the most popular WordPress-based eCommerce platform for selling digital products, is excited to announce the partnership with SiteGround, a leading WordPress web hosting company. Marketing Technology News: Playvox and Squaretalk Partner to Optimize Customer Experience.

eCommerce 77

eCommerce MarTech Marketing 77