InMobi

AUGUST 7, 2020

There are now dozens of mobile music streaming apps available in the U.S., In short, there are a lot of options to choose from when you want to listen to music, radio broadcasts or podcasts on your mobile device. But how has use of these app-based music streaming services changed during COVID-19?

Retargeting 52

Retargeting Media Audience Marketing 52

InMobi

JULY 15, 2020

We specifically wanted to look at video streaming platform use from March through June of 2020, when many Americans were sheltering in place or otherwise impacted by COVID-19. During this period in particular, how has demand for both paid and ad-supported video on demand services been impacted? Here’s what we found.

Entertainment 52

Entertainment Audience Marketing 52

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

InMobi

JULY 14, 2020

Both third-part grocery delivery apps (think Instacart or Shipt) and first-party brand apps that facilitate pickup or delivery services (like Walmart Grocery or the Stop & Shop app) saw a spike in new installs and users in March and April. But that’s not to say that grocery buying behavior hasn’t changed at all.

Food 52

Food Marketing 52

InMobi

SEPTEMBER 14, 2021

This article first appeared on The Drum Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Smart-Hub

APRIL 29, 2024

The automation of the advertising process is a transformative development that has already exerted a significant impact on marketing initiatives within companies. It can be used to generate responses to other users, which will result in data leakage. Therefore, keeping an eye on trends is becoming even more important.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

RevX

NOVEMBER 22, 2021

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. And they need apps to do so.

Retargeting 52

Retargeting CPM Conversion Audience 52

Basis

DECEMBER 1, 2023

Plus, the impacts of macroeconomic headwinds —inflation, increased food prices, the labor shortage, and supply chain disruption—seem to be easing. As restaurant and dining businesses recover from the era of peak pandemic restrictions, the industry continues to show signs of improvement.

Food 70

Food Marketing Non-Profit Advertising 70

InMobi

APRIL 26, 2022

This dramatic lifestyle change led to two major shifts in the behavior of Indian women: they felt an increased responsibility for the health and wellness of their families, and, owing to the increased time spent at home and the penetration of various OTT platforms, they moved from TV to on-demand video consumption and casual mobile gaming.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Martech Series

DECEMBER 27, 2022

Subsequently, Google has made a few interesting announcements this year, regarding initiatives that can have a big impact on advertising. The tech giant states that all of its initiatives are aiming to improve user privacy, performance and efficiency. However things don’t seem to be going according to plan.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digital Remedy

APRIL 21, 2023

While Denso Wave’s creation certainly wasn’t dormant in the years following, QR codes didn’t see widespread adoption until the 2020 COVID-19 pandemic, when contactless mobile payment became necessary—leading to the widespread acceptance of QR codes globally.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

MNTN

JUNE 24, 2022

5 Ways Consumer Shopping Behavior Has Transformed in the Past 2 Years – Many consumers—whether new, lapsed or re-engaged—over the past couple of years have tried new brands during the pandemic or shifted away from brands they were previously loyal to as their lifestyles changed. will reach pre-pandemic levels in 2022.

Marketing 97

Marketing Viewability eCommerce Media 97

InMobi

JULY 16, 2020

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. We polled 1,900 people from across the U.S. remain intact.

Marketing 52

Marketing Audience Advertising Media 52

InMobi

MAY 21, 2020

All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? In addition, media consumption behaviors are changing, which impacts the ability of both large and small businesses to understand their audiences.

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Audience Fashion Marketing Media 52

InMobi

MAY 4, 2020

The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. This year, Ramadan faces an obstinate challenge with COVID-19 bringing the global community to a standstill. hours a day on them.

Advertising 52

Advertising Audience Entertainment Communications 52

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. Here’s another tester.

GDPR 90

GDPR MarTech Marketing Conversion 90

Martech Series

FEBRUARY 9, 2023

The term “immersive experience” refers to the process by which technology is used to transport a user into a different reality, enriching their everyday experience. You can utilize a web or native app for mobile, desktop, or console. The software can be a web application or a native app for mobile, desktop, or console.

Electronics 85

Electronics Audience Entertainment Marketing 85

InMobi

MAY 29, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? It’s good.

Demand Side Platform 52

Demand Side Platform Education Conversion Retail 52

Martech

JULY 28, 2021

And during the COVID-19, that includes virtual events. When the pandemic hit, that show was impacted. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. The event took place on Microsoft Teams.

Food 108

Food A/B Testing Conversion Electronics 108

Basis

SEPTEMBER 20, 2022

Online research behaviors reflect this, too: searches for “air fryers” have remained above pre-pandemic levels, and interest in “meal kits” and related phrases continues to trend. It shouldn’t come as a surprise that the COVID-19 pandemic got many of us to pay more attention to our health. Digital and E-commerce.

Food 77

Food Advertising Cookies Retail 77

Single Grain

APRIL 10, 2020

We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. They’re also offering a 50% discount for users who would prefer to buy and keep the apps, including iPad versions.

Marketing 128

Marketing Education Non-Profit SEO 128

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech

DECEMBER 27, 2021

But next year, real-time engagement technology will enable connectivity between metaverses and create a more connected and engaging experience for users. Brands are discovering that smaller groups can make a bigger impact on individual consumers and build stronger engagements among micro-communities. Hard turn to mobile and text.

ROI 142

ROI Retail Cookies Marketing 142

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. COVID, changes in customer behavior accelerated virtual event development. PictureTel introduced LiveShare Plus software, an application that provided users with remote access to another computer.

Marketing 139

Marketing Audience MarTech Communications 139

Martech

JUNE 3, 2022

The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. billion in 2020 to $14.9 over that period.

Marketing 137

Marketing Machine Learning ROI Communications 137

InMobi

DECEMBER 24, 2021

With Christmas coming soon, brands are paving new ways on mobile to reach and engage consumers more than ever. Tech-savvy Brands Take on Mobile As technology and mobile go hand in hand, the tech giants such as Nokia and Dell have taken mobile advertising with great gusto. The idea was to popularize the Nokia handsets, 6.2

Education 52

Education Pop-Up Audience Food 52

Martech

MARCH 22, 2022

The effects of both events wouldn’t be felt in the wider world for a couple of decades, but there’s no doubt about their impact in ushering in email both for personal communications and for commercial impact. User expectations. billion users as of 2021 to 4.5 3 drivers of email marketing’s evolution.

Marketing 118

Marketing Communications ROI Audience 118

Single Grain

NOVEMBER 10, 2020

82% will browse on mobile even while they’re in a physical store, looking for reviews or deals even before speaking with a sales associate. And offline spending that’s been influenced by a mobile experience has exceeded $1 trillion. This is the practice of having a single, personalized user experience across all channels and devices.

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Martech

SEPTEMBER 22, 2021

But disruption caused by the global COVID-19 pandemic has raised interest in precisely the types of solutions that CDPs deliver, which includes that single-view of the customer. User interface (UI). Data hygiene: The platform enables users to clean and standardize customer records. Online and offline data management.

Marketing 114

Marketing Machine Learning GDPR Healthcare 114

Single Grain

MAY 5, 2023

The Approach To address this concern, CBS contracted a PPC agency to build a new website that would improve the user experience and make it easier for customers to request quotes online. The new website was designed to be modern and user-friendly, with a focus on showcasing the company’s portfolio of high-quality products.

ROI 52

ROI Advertising Conversion SEO 52

Martech

FEBRUARY 22, 2022

Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. website and mobile app integration). Poor customer experience, on the other hand, may cause serious damage to your brand’s reputation and negatively impact brand loyalty.

Communications 141

Communications Marketing Machine Learning MarTech 141

Single Grain

NOVEMBER 20, 2020

It is a user-friendly and cost-effective keyword tool offering most of the features that SEMrush and Ahrefs offer, but at a fraction of the price. Their “robots collect data by simulating a user's behavior with no prior browsing history for a precisely targeted location. But it doesn't stop there. Guru: $199.95

SEO 52

SEO Agency A/B Testing Media 52

Digiday

NOVEMBER 20, 2022

Marketers primarily focus on targeting an individual user for a hyper-personalized experience (64%) versus creating a customized experience based on contextual information for a more widely appealing experience (36%). This is the fourth part of a research series on the most popular emerging technologies.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

InMobi

JUNE 25, 2020

’ InMobi brings forth the multifold views of marketers that are driving high impact right from formulating new strategies to delivering the right customer experiences.  Advertising has to be smarter to understand the behavior of a smart Consumer and be more relevant to them. 

Marketing 52

Marketing Communications AutoMobile Non-Profit 52

Martech

SEPTEMBER 23, 2021

Good morning, Marketers, how is your CX adapting to changes in customer behavior? I ask because the customer’s behavior is always changing, especially over the last 18 months. I’m sure that some of your digital media consumption behaviors have changed in the last 18 months. It’s very experiential. Read more here. Why we care.

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First-Party Cookies MarTech Food Cookies 104