Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 125

Cookies Advertising Finance Machine Learning 125

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. By leveraging ZineOne’s machine learning insights, customers have achieved the following benefits: ? Luxury retailer +15% conversion rate lift for overall online purchases. ?

Machine Learning 96

Machine Learning Conversion Rate Marketing Conversion 96

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

MarTech 125

MarTech Machine Learning Cookies Pop-Up 125

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 118

Machine Learning Marketing Healthcare eCommerce 118

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 98

Audience Machine Learning Impressions Finance 98

Ad Monsters

JUNE 11, 2024

Button for Publishers is an AI-powered tool that enhances revenue from commerce partnerships by identifying the optimal purchase paths for traffic directed to retailers. This benefits users, retailers, and publishers. AI, machine learning, and reinforcement models make this system sophisticated and efficient.

Machine Learning 100

Machine Learning Retail Conversion Rate Affiliates 100

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 120

Machine Learning Agency Marketing Cookies 120

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In the post-cookie world, traditional silos that existed in our world are tending to melt away.”

A/B Testing 119

A/B Testing Machine Learning Cookies Electronics 119

Martech Series

DECEMBER 8, 2022

These data points and segments are based on non-personal data and do not rely on cookies and visitor history. “The world of retail is rapidly evolving as traditional methods of marketing are no longer as effective as they once were,” said Djalal Lougouev, Chief Strategy Officer and Co-founder of Ometria.

Machine Learning 98

Machine Learning Retail Cookies MarTech 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing 133

Marketing Cookies Machine Learning MarTech 133

Ad Monsters

MARCH 21, 2024

Advertising budgets now favor channels like CTV, retail media, and social media, allowing for personalized use of first-party data, yet interoperability challenges persist. Will the Cookie Crumble in 2024? Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. Where does that leave us?

Cookies 93

Cookies Machine Learning ROI Conversion 93

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Non-PII examples include cookies, IP addresses and device identifiers.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. In this blog post, we cover their main reasons for developing this AdTech platform.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. How do we create a contextual targeting experience that lives outside of this third-party cookie/ID world? . AB: Can you elaborate on how your native ads will work despite cookie deprecation? .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Martech

NOVEMBER 9, 2021

First-party data will become more valuable as third-party data goes the way of the cookie. Another example was apparel retailer Lululemon, which was offering yoga classes online, all the while merging online customer data with instore data to get a better view of their customers. Reality bytes. Playing for keeps.

Machine Learning 123

Machine Learning Communications Retail Cookies 123

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Retail sales for the holiday season in 2021 grew by 16.1% Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers.

Retail 52

Retail Advertising Machine Learning Cookies 52

Martech

APRIL 5, 2022

But this model also relies on third-party cookies to deliver the information. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers. It employs predictive analytics generally via AI and machine learning to help marketers plan campaigns.

Marketing 110

Marketing Machine Learning Conversion Cookies 110

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 113

Marketing Machine Learning Cookies ROI 113

VideoWeek

NOVEMBER 1, 2024

The suite includes Vibe IQ2, a machine learning tool for optimising ad spend in real time; Vibe Studio, a tool for creating CTV ads “in less than 10 seconds”; and Vibe Connect, which provides direct access to premium CTV inventory. Read more on VideoWeek.

Retail 52

Retail Cookies Media Ad Tech 52

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

AI, together with machine learning, is also widely used for automation. New tech like geo-targeting, retail media, and 3D ads will make DOOH even more effective in 2025, creating fresh opportunities for advertisers. Retail Media Networks: The New Ad Powerhouse Retail media is quickly becoming a major player in advertising.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

OpenX

JULY 30, 2024

Brian Chisholm, SVP of Strategic Partnerships at OpenX, shares what brands, agencies, retailers, and data owners should look for in a curation platform. Here are five essential capabilities that your SSP curation partner must have to ensure success — whether you’re a brand, agency, data owner, retail media network, or curation house.

Cookies 52

Cookies Retail Machine Learning Audience 52

Smart-Hub

OCTOBER 16, 2023

On September 20 and 21, over 800 thought leaders convened to explore pivotal themes such as artificial intelligence in marketing, the evolution of retail media, automation, the emergence of Web3, sustainability, and other pertinent subjects. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

MARCH 16, 2023

Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. Put it all together and it becomes clear that maximizing ROI on programmatic ad spend is a huge undertaking. billion and 12.5%

ROI 98

ROI Advertising Brand Awareness Cookies 98

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Plus, with third-party cookie deprecation on the horizon—albeit a bit further down the line than it was a few months ago—getting familiar with privacy-friendly targeting methods is all the more important. of total digital media ad spend.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 73

Media Agency Retail Machine Learning 73

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

APRIL 30, 2023

That coupled with a very substantial investment in machine learning to make sure customers see relevant ads when they’re looking for various items have meant that these advertisements have performed unusually well for brands, which makes them want to advertise on Amazon,” he added. The numbers spell this out.

Machine Learning 72

Machine Learning Click Through Rate Advertising Marketing 72

Martech

FEBRUARY 11, 2022

AI tools are all the rage in marketing circles today, and for good reason – their machine learning capabilities can help brands provide highly personalized experiences to their customers. They can learn from consumer behavior and improve marketing tactics with in-depth analysis. Artificial intelligence solutions.

Marketing 123

Marketing Machine Learning Audience MarTech 123

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

APRIL 29, 2025

Implementation Strategy Develop machine learning models that identify patterns in zero-party data. Many customers are reluctant to share their data and brands still rely on cookies Here’s how to address the most common obstacles. What Exactly Is Zero-Party Data?

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Single Grain

JULY 20, 2021

In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. Therefore, they represent an unprecedented opportunity for brands and retailers to rethink their current position and shift towards an omnichannel targeted advertising experience.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. and Yahoo’s ConnectID. percent YoY. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

illumin

OCTOBER 20, 2023

However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. For example, an electronics retailer may choose categories such as “technology,” “gadgets,” or “computers” to reach potential customers interested in those areas.

Advertising 52

Advertising Audience Machine Learning Conversion 52