Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

Conversion 129

Conversion Marketing Audience SEO 129

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

Ad Rants

DECEMBER 23, 2022

Learn about its importance in this post and how it is the fastest way to a first-page SEO guarantee. This will help increase the click-through rate to the website and get more conversions. If you want to get some serious brownie points and achieve guaranteed SEO, then you need to start putting more videos on your website.

SEO 232

SEO Marketing Click Through Rate Conversion 232

Ad Rants

OCTOBER 11, 2023

Before we dive into how you can add photos and videos to your GMB profile and its benefits, let's check out some interesting statistics about Google My Business SEO : 45% of the businesses effectively leveraging local map SEO marketing get guaranteed appointment/sales requests through GMB. Check out their SEO services here.

SEO 220

SEO Brand Awareness Audience Marketing 220

Ad Rants

DECEMBER 1, 2022

YouTube SEO is a search engine that allows users to search by keywords. Ensure that you include links in both the title and description of both text format and videos embedded within the content so viewers can easily find out more about you or be directed towards social media sites where they can follow you if they liked what they saw.

Media 239

Media Audience Conversion Rate SEO 239

Ad Rants

SEPTEMBER 13, 2023

Semantic SEO for Enhanced Visibility Semantic SEO is understanding user intent and delivering content that matches that intent. Local SEO Dominance Local SEO is backbone for real estate professionals since buyers often search for properties in specific neighborhoods or areas. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Lemonads

AUGUST 15, 2021

While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. Plus, when combined with affiliate marketing, SEO can boost the performance of your content and allow you to make money from your website. What Is SEO?

Affiliates 52

Affiliates SEO Marketing Rich Media 52

Ad Rants

FEBRUARY 22, 2023

In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice. Search Engine Optimization (SEO) Optimizing your dental website for SERPs is essential for getting found by potential patients.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Digital Ad Blog

APRIL 24, 2023

This innovative platform has disrupted the restaurant industry by leveraging the power of local SEO and providing hungry customers with an easy way to locate the best Thai restaurants in their area. The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Ad Rants

DECEMBER 4, 2023

Leveraging Social Media Platforms While most people will find a listing for the first time on a site like Redfin or Zillow, remember that you're also marketing yourself. Now would be an excellent time if you haven't already started using social media sites like Facebook, Instagram, and Twitter/X.

Real Estate 215

Real Estate Marketing SEO Impressions 215

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

Marketing 106

Marketing SEO Conversion Ad network 106

Martech

SEPTEMBER 26, 2023

Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Why we care.

Marketing 108

Marketing SEO ROI MarTech 108

Martech

JANUARY 2, 2024

We have already seen how marketers can leverage conversion data in top-of-funnel activities. Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. UTM tagging, or data we add to call-to-action links, etc.,

Marketing 110

Marketing Conversion MarTech SEO 110

Fuel Lines

AUGUST 4, 2016

Leverage SEO and expert positioning! One of the best tools for new business is leads from your website and blog but the days of easy SEO are over. Wondering why your SEO doesn’t work as well as it used to? Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

Agency 257

Agency SEO Marketing Electronics 257

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Media 102

Media A/B Testing Conversion Audience 102

Martech

DECEMBER 20, 2023

Hosted by Louis Grenier, a self-described “moody French guy,” it features conversations with experts and innovators who share insights and tips on doing marketing differently. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights.

Marketing 106

Marketing SEO Conversion MarTech 106

Digiday

APRIL 30, 2023

Although she’s been around the media agency world for many years, Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies, as head of media at independent agency Known. The following conversation has been edited for space and clarity.

Media 70

Media Agency SEO Video Ads 70

Digiday

APRIL 12, 2023

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. It’s a continuation of the slowdown that began in the latter half of last year.

Media 67

Media SEO Ad Tech Food 67

Martech

MARCH 28, 2024

Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis. Agent Copilot leverages this data alongside AI to automate processes.

MarTech 58

MarTech Machine Learning SEO Conversion 58

Digiday

FEBRUARY 22, 2023

In this week’s Media Briefing, Capital B’s Gillian White discusses the non-profit news publication’s latest expansion into Gary, Indiana. The conversation has been lightly edited and condensed for clarity. You’ve just recently stepped into the role of chief revenue officer.

Media 68

Media Non-Profit Conversion SEO 68

Digiday

AUGUST 30, 2022

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 64

SEO Brand Awareness Marketing Retargeting 64

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. One way to do this is by optimizing your website’s load times.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing 128

Marketing SEO Machine Learning Audience 128

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

SEO 127

SEO Conversion Healthcare Education 127

Martech Series

JANUARY 27, 2023

The application allows agencies and businesses to execute and optimize pay-per-click campaigns at scale while optimizing to the conversion events that drive growth. With ClickForce, businesses can take advantage of automatic keyword and bid adjustments that optimize campaigns to generate onsite conversions, such as form fills and phone calls.

Marketing 52

Marketing Conversion SEO Agency 52

Martech Series

JUNE 3, 2022

CallVision DNI is customizable for dealers to leverage session-based call tracking, which applies a web cookie to a customer’s web browser when they click on an SEO link or paid search keyword and visits the dealership website. Organic SEO analysis. Social media campaigns. Campaign, ad group and keyword performance.

Marketing 96

Marketing ROI SEO Conversion 96

Digiday

OCTOBER 26, 2022

Several factors contribute to online reputation, including news coverage, reviews, social media conversations and owned properties (such as websites and social media profiles). Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO.

Impressions 74

Impressions SEO Media Conversion 74

Martech

NOVEMBER 5, 2021

You can use these video strategies to rank on each channel, advertise online, and post to social media. Learn more about this event from Ignite Visibility speakers John Lincoln, CEO, Jen Cornwell, Director of Digital Strategy, Carl Bivona, Director of Social Media and Oscar Lutteroth, VP of Creative. .

SEO 119

SEO Audience Conversion Media 119

Digiday

MARCH 29, 2023

This week’s Media Briefing uncovers some top takeaways from the Digiday Publishing Summit, which took place in Vail, Colorado earlier this week. Here is a sampling of our conversations. The AI copy usually wins [in terms of conversions].” “I The biggest issue with AI is the lack of media literacy we have right now.”

Media 69

Media SEO Agency Affiliates 69

Martech

JUNE 9, 2023

Since April, MarTechBot has engaged in over 600 conversations with marketers. Understanding MarTechBot’s versatility and functionality To discern how you’re using MarTechBot, we categorized each conversation in two ways. First, we determined the purpose of each conversation. Example conversations: What is CDP? (by

Conversion 98

Conversion MarTech SEO Marketing 98

Martech Series

AUGUST 5, 2022

SEO priorities change regularly, design trends quickly lose their relevance, and platforms and systems are constantly rolling out new features to explore. Now, in 2022, everyone is talking about how content is king, and you want to be part of the conversation. Most leaders understand the basics of digital marketing. It’s not static.

Marketing 124

Marketing SEO Conversion Communications 124

Martech

APRIL 12, 2023

From an SEO perspective, there is also the benefit of direct search. These direct searches have a positive impact on your SEO efforts, underscoring the credibility of your brand and ultimately raising your ranking within the search results. CaaS offers regular video refreshes, which deliver better results over time.

Conversion Rate 100

Conversion Rate Brand Awareness SEO Conversion 100

Digiday

JUNE 1, 2022

In this week’s Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. Below are highlights from the conversation, which have been lightly edited and condensed for clarity.

Media 66

Media Conversion Education Ad Tech 66

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. The Super Bowl commercial received 101.4 million views on YouTube.

Media 68

Media Agency Machine Learning Audience 68

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. Here are some highlights from the conversations subject-by-subject. — The Digiday Media Team. Stuck in the conversion funnel.

Media 64

Media Cookies Conversion Rate Affiliates 64

Martech Series

JULY 18, 2022

Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE, said: “Bolstering our creative commerce offering to drive conversion every day for our clients is an essential ingredient to creating connected brands. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

eCommerce 98

eCommerce Agency SEO Conversion 98