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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 65
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Mastering the Holiday Marketing Frenzy: Strategies for Success

Ad Monsters

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. One way to do this is by optimizing your website’s load times.

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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Their in-house online marketer only focused on social media posting.

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The 11 Elements of an Effective Lead Generation Strategy

Spoton Digital Media

A landing page is focused on one specific message and conversion. Related: 4 Tips For Increasing Conversions on Your Website 4. A lead generation strategy will struggle to produce results if it doesn’t include these clear conversion points. SEO To drive people into your lead funnel, you need to drive them to your website.

SEO 52
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How a Paid Search Strategy Will Change TV Advertising Forever

MNTN

For example, SEO and PPC experts might not immediately think of Connected TV (CTV) as a way to expand their performance mix, but it can be an incredible tool for them. While many teams have been using paid search and social media in this capacity for a while, a third digital performance channel has joined this group.

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

Some top-of-funnel strategies, including content marketing and social media, help you develop a relationship with potential customers; you might even end up converting some of them without having to move them further down the funnel at all. Your paid social media posts would primarily promote the benefits of the webinar to encourage sign-ups.

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You Built an Online Store. Now What? 14 Ways to Increase eCommerce Sales

Spoton Digital Media

A study by the Spiegel Research Centre found that “displaying reviews can increase conversion by 270%.” 9) Promote your store on social media. Social media platforms are making it easier than ever to tie eCommerce stores to your profiles. Build out an entire SEO strategy. 7) Create a customer referral program.