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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” All SEO reporting (built on GA and GA4). We were aware that retargeting our core tracking would need to be revamped. Google Analytics.

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Mastering the Holiday Marketing Frenzy: Strategies for Success

Ad Monsters

Simultaneously, the groundwork laid in content published in early fall begins to bear fruit as it gains significant traction in search engine rankings through improved SEO. By doing so, your brand can keep the holiday conversation fresh and captivating, offering your audience a dynamic experience.

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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Bringing on a consultant led to making SEO a top priority. Hiring a consultant solved this issue.

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Prioritize results with this failproof website planning process

Martech

We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked). Research your online competition and understand the SEO and other digital marketing efforts required to make this new website a success.

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The 11 Elements of an Effective Lead Generation Strategy

Spoton Digital Media

A landing page is focused on one specific message and conversion. Related: 4 Tips For Increasing Conversions on Your Website 4. A lead generation strategy will struggle to produce results if it doesn’t include these clear conversion points. SEO To drive people into your lead funnel, you need to drive them to your website.

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How a Paid Search Strategy Will Change TV Advertising Forever

MNTN

For example, SEO and PPC experts might not immediately think of Connected TV (CTV) as a way to expand their performance mix, but it can be an incredible tool for them. When brands add CTV to the marketing mix, channels like search see more attention, qualified visits, and conversion opportunities.