Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Overall, advertising can play an essential role in educating buyers to improve conversions.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

APRIL 8, 2021

Advertisers track IDFA to deliver personalized advertising without revealing personal information: IDFA is used with browser cookies to deliver relevant and personalized ad experiences to an audience, which leads to higher ad conversions for advertisers. Various conversion events handle ad tracking, targeting and reporting.

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Single Grain

OCTOBER 3, 2019

Learn More: How to Run A/B Tests that Actually Increase Conversions. Overlooked SEO: Optimizing Images and Video For Search. Explore Automation for Your Facebook Ads. As the campaign progressed, that cost climbed to $1 per click and I instinctively made a sour face. Try Using Facebook Lead Ads. Makes sense, right?

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 8, 2019

Google Ads, especially, has increasingly been automating their ad creation and delivery with features like Dynamic Search Ads, Ad Customizers, Automated Bidding, and more. Facebook isn’t far behind with their Automated Ads and Dynamic Creative Ads features. Click here to download it for free right now!

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

DECEMBER 23, 2019

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals. Trend #3: Video Ads and PPC.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96