MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Conversion Campaigns. QuickFrame by MNTN.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. It has everything to do with search retargeting. What Is Search Retargeting?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. This action can be diverse, ranging from making a purchase, signing up for a newsletter, to downloading an ebook or even sharing content on social media platforms. Why Conversions Matter?

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

Basis

AUGUST 28, 2023

But tracking and understanding consumer actions today is far different than it was a few decades ago, as advertisers are dealing with a complex landscape where emerging channels, platforms, and screens muddle traditional conversion paths. a conversion, that's not always the case in today’s world. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

MNTN

AUGUST 25, 2023

To get those conversions, you need to focus on your marketing strategy. Here are a few bottom of funnel marketing strategies that will help you drive conversions: 1. Your remarketing (also often called retargeting) audience is an incredibly powerful one that marketers should be taking advantage of.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Digiday

FEBRUARY 1, 2024

They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 78

Audience Retargeting Cookies Conversion 78

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings.

CPC 111

CPC Demand Side Platform CPM Media 111

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link. That’s where attribution models come in.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S. from 2022, according to eMarketer.

Retargeting 58

Retargeting Media Conversion Rate Retail 58

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Basis

FEBRUARY 14, 2023

❤️❤️ How to Win Your Customers’ Hearts ❤️❤️❤️ Tip #1: Let them know you’re thinking of them (but not in a creepy way) Like love at first sight, customer conversions after only one marketing touchpoint are rare. Retargeting ads can help you re-engage potential customers in a personalized way. tailor your ads to those segments.

Retargeting 76

Retargeting Advertising Conversion Media 76

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

MNTN

AUGUST 9, 2023

Similar to other digital marketing channels, like paid search and social media, retail and ecommerce brands can drive performance on CTV with key features like precision targeting, effective measurement, and accurate, reliable attribution. Let’s take a look at some of the conversation.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

NOVEMBER 21, 2022

Starting 2023 With a Bang (and Some Conversions). Not only will you have amassed a large pool of audiences for your retargeting campaigns by this point, but you’ll be able to work off the momentum from your Q4 campaigns. Calculate this by dividing your overall revenue by the sum of all conversions.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns.

Retargeting 66

Retargeting Cookies Pop-Up Conversion 66

Martech

MARCH 4, 2022

This can generate leads, conversions, sales, and eventually lifetime value. Attention spans are shorter, making it harder to get a message to resonate; the number of choices has grown exponentially; and the number of connected devices has also grown, noted Matthew Fanelli, SVP for digital at MNI Targeted Media. One number among many.

CPA 106

CPA Retargeting CPL CPC 106

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. One way to do this is by optimizing your website’s load times.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Digiday

APRIL 6, 2023

Produced in partnership with Marketecture The following article highlights an interview between Todd Parsons, Criteo’s Chief Product Officer, and Ari Paparo, founder and CEO of Marketecture Media. Brands have become increasingly isolated from audiences as they turn to retail media networks rather than their own channels.

Retail 52

Retail Retargeting Demand Side Platform Audience 52

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. According to our research, advertisers who launched prospecting campaigns right away (but waited to launch retargeting ) saw slower growth than brands who launched both simultaneously.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”. Wegman declined to outline specific details.)The

Media 66

Media Retargeting Retail Brand Awareness 66

MNTN

JULY 13, 2023

Let’s walk through the highlights of this conversation: Getting Started With CTV New to CTV? Today, Performance TV advertising sits alongside your paid search and social media digital marketing strategies—with many of the same features. Use retargeting to level up your CTV campaigns right out of the gate. Feeling panicky?

Retargeting 52

Retargeting Marketing Audience Conversion 52

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. How have marketers’ approaches to retail media networks evolved in the last year? Let’s talk more about that.

Retail 52

Retail Media Retargeting Ad Inventory 52

Basis

DECEMBER 5, 2022

Once you have your content strategy in place, put a paid media campaign behind it to maximize impact and ensure it reaches the right audience. Next, think full-funnel media strategy. Paid search and Meta remain the top conversion drivers for colleges tracking form fills (i.e.

Education 52

Education Marketing Retargeting Audience 52

Basis

APRIL 25, 2024

In 2023, approximately 22% of all online ad spend was lost to ad fraud, and mitigating fraud ranked as one of the biggest concerns around media investment this year by US brands and agencies. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. This leads to customer trust, as well as compliance with privacy regulations.

Retargeting 98

Retargeting Advertising Conversion Marketing 98

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Brands can leverage mobile to drive awareness, consideration to conversions.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Ad Monsters

APRIL 24, 2024

Conversely, Spotify is modern-day radio – listeners keep the audio on when the app is open, allowing your ads to be seen and heard during active listening sessions We caught up with Logan Welbaum, founder of Plai, to learn how this new e-learning initiative is reshaping the industry. LW: It’s the perfect retargeting machine.

Education 52

Education Real Estate Entertainment Retargeting 52

Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Emerging channels: retail media and CTV. As ad tech continues to eat the entire media landscape (even if traditional identifiers are on the wane) new channels are presenting opportunities for companies in the space to reinvent themselves.

Cookies 63

Cookies Ad Tech Conversion Retail 63

Basis

JANUARY 24, 2024

First, view-through conversions will go away completely, which will impact almost everything except the click-through conversions. Second, advertisers will likely up their investments in retail media networks , as they have treasure troves of first-party data that can be used for targeting.

Retail 70

Retail Advertising Cookies Marketing 70

AdvertiseMint

OCTOBER 13, 2023

It uses emails, social media, TV, and more to drive specific actions quickly. It’s a type of marketing that works across media, old and new. Conversions – How many people take action like sales? How much do you pay per conversion? Share valuable content on social media to nurture followers.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Digital Remedy

OCTOBER 19, 2022

A podcast advertisement oftentimes comes off as more sincere and conversational to listeners because it doesn’t break from the content—it’s right in the heart of it. This form of advertising can be especially helpful in today’s political landscape, where distrust of the media is at an all-time high among voters.

Advertising 105

Advertising Audience Retargeting Media 105

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. OTT retargeting is particularly useful when you place your streaming ads in the middle of content. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digiday

OCTOBER 6, 2022

Online literature platform Wattpad is holding onto its ad dollars, leveraging organic growth on social media and prioritizing its owned channels to build up community engagement by way of exclusive interviews and comedic TikTok videos. That’s not to say the brand doesn’t spend on digital media at all.

Retargeting 63

Retargeting Conversion Media Marketing 63

MNTN

FEBRUARY 9, 2024

Buying Ad Spots : Buying ad spots, or media buying, is where advertisers purchase airtime on television channels. People are much more likely to remember a great commercial as opposed to the plethora of uninspiring social media ads they see regularly. Anyone can advertise on social media which has begun to numb our senses somewhat.

Advertising 98

Advertising Marketing Retargeting CPA 98