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Maximizing your B2B paid media ROI with alternative platforms

Martech

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 126
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How Ryan Mayward Is Expanding Walmart Connect’s Retail Media Empire

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. The takeaway? Every ad dollar can be tied to real outcomes. [05:00]

Retail 214
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3 tips to maximize your ROI at events

Martech

Here’s how to maximize your conference ROI, from planning to follow-up. Locate your targets and strike up conversations based on the plan you created. If you want to meet a certain number of people, politely end conversations when necessary by saying, “It was really great to meet you. Let’s stay connected.”

ROI 124
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How to prove the value of brand marketing without sacrificing ROI

Martech

Performance marketing is conversion-focused. Many tools have integrated attribution models so that you can understand what channel or platform led to a conversion. Finally, conversion tactics move those considering becoming customers into actually converting. Its all about that sale or lead, both easily measurable results.

ROI 97
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7 reasons your conversion metrics look great — but your sales don’t

Martech

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

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How the event-first approach to marketing can maximize research ROI

Martech

Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Keep the conversation logical, relevant, andabove allhuman. Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page.

ROI 118
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Essential KPIs to measure generative AI’s success in marketing

Martech

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130