Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries.

Marketing 132

Marketing Machine Learning Conversion SEO 132

Ad Rants

NOVEMBER 5, 2024

The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. However, old-school methods such as email marketing still hold significant value.

Audience 150

Audience Marketing eCommerce SEO 150

Ad Rants

MARCH 25, 2024

In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. As businesses vie for attention in this dynamic metropolis, harnessing the power of SEO services in New York becomes important.

SEO 222

SEO Fashion Audience Finance 222

Martech Series

JUNE 10, 2025

announces the launch of its most recent AI marketing agent – ‘Daniel,’ the world’s first autonomous PPC & Campaign-Management Agent, designed to ingest real-time performance data, track competitors and trends, spark proactive campaign ideation, and execute full-funnel paid campaigns across major ad platforms.

Marketing 101

Marketing Conversion SEO MarTech 101

Fuel Lines

AUGUST 4, 2016

Leverage SEO and expert positioning! John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

Agency 257

Agency SEO Marketing Electronics 257

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing 128

Marketing Banner SEO MarTech 128

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

SEO 120

SEO Conversion Communications Audience 120

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing. Improves Conversions.

SEO 245

SEO Marketing Click Through Rate Conversion 245

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 134

Marketing Communications Audience SEO 134

Martech

NOVEMBER 6, 2024

Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA. Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. But the solution is clear: Choose a single, holistic marketing partnership.

Advertising 130

Advertising ROI CPA Conversion 130

Single Grain

MAY 6, 2021

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful.

SEO 145

SEO Education Conversion Conversion Rate 145

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals.

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 129

Marketing Public Relations Communications MarTech 129

Single Grain

APRIL 24, 2025

Traditional SEO has focused on optimizing content for Google’s algorithm. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. This guide will walk you through optimizing content for AI search with generative engine SEO. A new search paradigm is emerging.

SEO 52

SEO Conversion Click Through Rate Marketing 52

Single Grain

APRIL 24, 2025

For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy. Brands can capitalize on forum SEO by being authentic contributors to discussion boards and doing self- promotion when appropriate. What Is Forum SEO and Why Does It Matter in 2024?

SEO 52

SEO Brand Awareness Click Through Rate Conversion 52

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) Mobile SEO. 12 Key SEO Trends That Content Marketers Need to Know. Let’s get started!

SEO 138

SEO Marketing Audience Real Estate 138

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 109

A/B Testing Marketing SEO Education 109

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 141

SEO Marketing Machine Learning CPC 141

Martech

NOVEMBER 13, 2024

Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. A speedy site can make all the difference for both SEO and conversion rates.

SEO 73

SEO Conversion Rate Impressions Audience 73

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Below is the transcript of our conversation. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing.

SEO 120

SEO Marketing Conversion Entertainment 120

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Let me explain.

Conversion 135

Conversion Marketing Audience SEO 135

Martech

MARCH 10, 2025

What is conversational search? Conversational search is how AI-powered search engines generate responses and interact with users naturally. Instead of relying on short, keyword-based queries, users can ask complete, context-rich questions, just as they would in a conversation. Email: Business email address Sign me up!

Conversion 111

Conversion SEO MarTech Audience 111

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. As we navigate AI search and other new SEO trends, understanding zero-click searches has become crucial for businesses looking to improve online visibility. But what if you gain the top spot on the SERPs, but a user doesnt click your website?

SEO 52

SEO Click Through Rate Impressions Conversion 52

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 86

Marketing A/B Testing SEO Conversion Rate 86

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

MarTech 122

MarTech Food Machine Learning SEO 122

Martech

JULY 11, 2024

Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer. Data Axle , a data and marketing solutions provider, is adding GenAI to its services. Autogon AI launched a new tool called GenR8 Video.

MarTech 107

MarTech SEO Machine Learning Audience 107

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. In contrast, retrieval-augmented generation (RAG) systems use dynamically retrieved supplemental information to construct the most valuable and conversational response possible.

SEO 128

SEO Conversion Marketing MarTech 128

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Marketing 122

Marketing SEO ROI Audience 122

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. An often-cited study shows that even a one-second delay can result in a 7% reduction in conversions.

SEO 126

SEO Conversion Banner eCommerce 126

Single Grain

MAY 18, 2021

According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. And that’s where your lead magnet creation and marketing must focus. Effective Marketing and Distribution Strategies.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Single Grain

AUGUST 12, 2022

One big part of it is off-page SEO. So what exactly is off-page SEO? In this guide to off-page optimization, we’ll answer these questions and give you 8 easy 0ff page SEO strategies you can do right now. TABLE OF CONTENTS: ↓ What Is Off-Page SEO? Why Is Off-Page SEO Important? Off Page SEO FAQs.

SEO 136

SEO Pop-Up Media Marketing 136

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. Smells like AI spirit?

MarTech 125

MarTech Healthcare SEO Conversion 125

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Martech

OCTOBER 24, 2024

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud.

MarTech 128

MarTech Communications SEO Conversion 128

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 132

SEO Audience Education Machine Learning 132

Martech

AUGUST 6, 2024

This has happened at a perfect time for their competitors because you’ve got OpenAI, you’ve got Microsoft and the fundamentally different conversational search underpinned by AI, which I think completely transforms the consumer experience,” Amelia Waddington, chief product officer for search intelligence vendor Captify, told MarTech. “As

Advertising 136

Advertising Non-Profit MarTech SEO 136