The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. This not only improves the relevance of the ads but also enhances user engagement and conversion rates over time.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Conversion Efficiency Tracking conversion rates, cost-per-lead, and funnel progression from owned channels helps compare efficiency against paid initiatives.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

SEPTEMBER 30, 2020

In other words, vertical SaaS companies cater to the distinct needs of a single industry, such as retail, banking, healthcare or hospitality. For example, Innovaccer , a healthcare data activation company that changes the way care is delivered, started with its focus on diverse sectors like finance, retail, entertainment and healthcare.

Healthcare 128

Healthcare Finance Marketing SEO 128

Martech Series

OCTOBER 5, 2022

This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues. It’s had a huge impact on our conversion rate. Our reps’ conversion rates have gone up 100%.” During Invoca Summit, Mark Loovis , the Sr.

Conversion Rate 84

Conversion Rate Conversion Healthcare Finance 84

Single Grain

MAY 30, 2025

Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. However, these rates vary dramatically by sector and campaign quality.

SEO 52

SEO ROI Conversion Rate Conversion 52

The Ad Tech Blog

JULY 18, 2024

AI models might provide images of men in construction-related field roles and images of women in hospitality or healthcare-related roles. Biased AI models can generate marketing content that alienates certain groups of consumers, leading to lower engagement and conversion rates.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

TechCrunch Ads

JULY 6, 2022

Fintech’s growing role in the healthcare revolution. There are two primary courses of action e-commerce companies should focus on: (1) entrench — getting existing customers to stay longer and spend more, and (2) build a stronger brand — reducing reliance on social to organically drive better customer acquisition and conversion rates.

Retail 91

Retail Non-Profit Conversion Rate Healthcare 91

Martech

MAY 26, 2022

Here are a few example scenarios to get you started: Industry: Healthcare. Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average. Industry: Retail.

Marketing 117

Marketing Conversion Rate Electronics Healthcare 117

Martech Series

AUGUST 8, 2022

Working together, Five9 and XSELL partnered to deliver real results to a healthcare customer, in the form of $6.9 million in annual incremental profit, an 11% increase in conversion rate and a 52% increase in appointments booked by agents. “We

Conversion Rate 81

Conversion Rate Healthcare Conversion MarTech 81

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech Series

SEPTEMBER 8, 2022

open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Welcome emails drive the highest conversions and engagement, as well as the highest unsubscribe rates.

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech Series

OCTOBER 7, 2022

With increased clickthrough and conversion rates, Tata CliQ is now looking to expand its conversational engagement play to reach and connect with more consumers. Using a combination of data science and WhatsApp, the brand could personalize customer communication and engagement for a large customer base.

Conversion 81

Conversion Healthcare ROI Communications 81

Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates. Look into omnichannel customer experiences and inventory management integrations.

MarTech 116

MarTech eCommerce Conversion Rate Healthcare 116

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 130

ROI Machine Learning Conversion Rate Healthcare 130

Single Grain

APRIL 29, 2025

For example, instead of writing a generic guide on “How to Improve Conversion Rates,” share a case study like “How We Increased Our Client’s Conversion Rate by 43% in 60 Days,” complete with specific challenges, solutions, and results. All content should be accurate to ensure transparency.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Martech

NOVEMBER 6, 2023

For example, we mention the broader sector the prospect operates in like “Staffing and Recruiting” and their specific niche within this sector like “Staffing for Healthcare.” Belkins’ study shows that the first follow-up email can boost response rates by 49%. To make our emails laser-focused, we go into detail in our cold outreach.

Marketing 131

Marketing ROI A/B Testing Conversion 131

Single Grain

JUNE 21, 2023

Hootsuite ) LinkedIn posts with images receive 2x higher comment rates. Sprout Social ) Message ads have an open rate of 30%. Sprout Social ) LinkedIn ad managers see successful conversions 65% of the time. Klient Boost ) Marketers see 2X higher conversion rates on LinkedIn than on other platforms. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

Martech

MAY 22, 2024

leading to higher engagement and conversion rates. Dig deeper: Building a future-ready marketing operations team Quality data is not a project, it’s a business lifestyle If you’ve tried to lose weight in the last 30 years, you’ve heard healthcare professionals talk less about diets and more about “lifestyle changes.”

Marketing 120

Marketing MarTech Conversion Rate Healthcare 120

Single Grain

APRIL 24, 2025

After implementation, the company saw a 32% increase in organic traffic to product pages and a 24% improvement in conversion rates. The AI analyzed top-ranking competitors and provided specific recommendations for structure, keyword inclusion, and content depth.

Marketing 52

Marketing SEO Audience Conversion 52

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. Outbound: Three BDRs send cold emails and communicate with prospects from the marketing and advertising industry, four — with leads from healthcare and pharmaceutical companies, two — with potential clients from financial institutions, etc.

Marketing 116

Marketing Communications Pharmaceuticals Conversion 116

Single Grain

JUNE 20, 2019

In fact, leaving navigation elements on your landing page will kill your conversion rates. The only exceptions should be the healthcare industry and other Google-classified YMYL (Your Money or Your Life) sites, where removing the “About Us” section from the footer of your landing pages can anonymize your business too much.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Target account conversion rate : How effectively targeted accounts convert. Layered targeting approaches combining company, role, and behavioral data deliver the highest performance. AI-powered tools like Karrot.ai

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

Media 52

Media ROI CPC CPA 52

InMobi

APRIL 26, 2022

With the onset of the pandemic, PharmEasy encouraged consumers to stay safe by purchasing medicines online and opting for healthcare services at home. The campaign resulted in a 182% increase in reach, a 267% increase in leads, and a phenomenal 24% growth in the overall conversion rate, in just one month.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Single Grain

MAY 30, 2025

return for every $1 spent Organic SEO Lead Conversion Rate 14.6% return for every $1 spent Organic SEO Lead Conversion Rate 14.6% Healthcare: MedPark Hospital’s Global Reach MedPark Hospital in Bangkok faced the challenge of expanding both locally and internationally in the competitive medical tourism market.

SEO 52

SEO ROI Real Estate Conversion 52

Single Grain

JUNE 28, 2019

The simplest way to do this is through Google Ad variations to change the text for your campaigns or swap the headlines — allowing you to A/B test which type of copy works best: You might find that a headline containing the word “2019” has a much higher CTR and conversion rate than one without.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

SEPTEMBER 7, 2023

For example, a masterclass on “Advanced AI Algorithms for Healthcare” would attract professionals in the intersection of tech and health. ” The former might attract fewer readers, but they are the decision-makers in healthcare institutions looking for specialized solutions.

Healthcare 52

Healthcare Real Estate Audience Conversion Rate 52

Lemonads

OCTOBER 30, 2020

And, Facebook Ads campaigns have an average conversion rate of more than 9% , which translated to exceptional ROI across all industries. Nutra and Healthcare Finally, the Nutra and healthcare industries have also been delivering outstanding results, albeit at a slower pace.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Lemonads

APRIL 3, 2020

The good news is that companies in certain industries experienced a major increase in web traffic including finance, healthcare, food, exercise gear, and news outlets. Significant Drop in Conversions As you can imagine, conversion rates have decreased for most industries across the board.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Single Grain

MAY 22, 2023

Sales and marketing (personalized recommendations): AI can analyze customer data and behavior to deliver personalized product recommendations, tailored marketing campaigns, and targeted advertisements, increasing customer engagement, satisfaction, and conversion rates.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Lemonads

JUNE 16, 2021

High Conversion Rates Perhaps the biggest advantage of MegaPush is the quality of its traffic, which translates to a more engaged audience and higher conversion rates. While relatively simple, CPC campaigns can be extremely profitable and still have relatively low costs, especially when compared to other bidding models.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Single Grain

MAY 2, 2025

Results: Clients experienced significant improvements with increased organic traffic, enhanced visibility in voice search, and higher conversion rates attributed to better direct answer targeting.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

APRIL 16, 2025

The results demonstrated the power of custom creative: 187% increase in click-through rates compared to previous generic campaigns. 64% improvement in landing page conversion rates. 78% of the sales team reported higher quality conversations. And when personalization is involved, youll handle a lot of data.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion Audience 52

Single Grain

JULY 13, 2023

They are commonly used in industries such as technology, finance, healthcare, and professional services, where complex concepts and solutions require detailed explanations. They help build credibility and trust among potential customers, as well as establish a foundation for thought leadership within the industry.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

MAY 10, 2022

Black Propeller offers services for search and shopping ads, remarketing (Google’s version of retargeting), landing page design and conversion rate optimization (CRO). Dive Deeper: How Remarketing Can Help Increase Conversions. Megethos is a paid media management and conversion rate optimization agency.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

FEBRUARY 24, 2023

They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal. Sculpt can help you grow your audience and brand value on different social media platforms, thereby maximizing lead generation and conversion rate. Why Choose Sculpt?

Agency 59

Agency Marketing SEO Conversion Rate 59

Lemonads

MARCH 15, 2021

As a general rule, the higher the cost, the lower the expected conversion rates should be. Healthcare and Nutraceuticals The healthcare and nutraceutical industries pose great alternatives in terms of compatibility with affiliate marketing. For example, you should expect much lower conversion rates (may vary by industry!)

Affiliates 52

Affiliates Conversion SEO Healthcare 52