The Ad Tech Blog

APRIL 26, 2024

Marketers and designers often struggle with the one-size-fits-all approach, which fails to consider the unique behaviors and needs of individual users, leading to lower engagement and conversion rates. Finally, real-time testing and optimization should be implemented. How does an AUI improve digital advertising?

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Advertising Conversion Rate Healthcare A/B Testing 130

Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Belkins’ study shows that the first follow-up email can boost response rates by 49%. It might be the Marketing Director who makes decisions. What can you do?

Marketing 120

Marketing ROI A/B Testing Conversion 120

Single Grain

JUNE 28, 2019

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? But the point is: they wouldn’t have known unless they tested.

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SEO A/B Testing Click Through Rate Banner 104

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Single Grain

JUNE 20, 2019

Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. In fact, leaving navigation elements on your landing page will kill your conversion rates. A powerful and simple call to action can make all the difference in your conversion rates.

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A/B Testing Conversion Rate Conversion Banner 110

Single Grain

MAY 10, 2022

A/B testing ads and landing pages. As you already saw in the previous section, Google Ads agencies are masters of copywriting, A/B testing, customer research, and much more. A/B testing headlines, images and CTA copy relentlessly. Using Target CPA bidding to boost your conversions while keeping your CPA low.

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Agency A/B Testing Retargeting CPA 52

Single Grain

MAY 30, 2023

This allows for the delivery of highly targeted and relevant content, resulting in improved customer engagement, satisfaction, and conversion rates. 5) Major Tom Major Tom is a full-service marketing agency that specializes in helping businesses in the technology, healthcare and financial services industries.

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Agency Marketing Machine Learning SEO 52